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.CO In The Super Bowl - Joins Go Daddy Again

SCOTTSDALE, Ariz. (Dec. 19, 2012) – For the third year in a row, Go Daddy is teaming up with the .CO domain to create a 2013 Super Bowl commercial aimed at anyone who has ever thought about starting their own business. The 30-second ad is set to feature Go Daddy Girl Danica Patrick, but that’s about all either company is revealing about the commercial at this point.

.CO is one of the fastest-growing domain name extensions on the Internet and is a commonly referenced abbreviation for ‘company.’ Like Go Daddy, .CO is intently focused on helping small businesses, innovators and entrepreneurs to achieve their dreams online.

“It’s a fun story to tell, the trick is to do it in thirty seconds,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S., the company behind the .CO domain. "The Super Bowl is unlike any other broadcast event in the world. We get to share our message with more than a hundred million people during a program where many tune in especially for the commercials. So what will we do? We’re going to inspire people to seize the moment – to actually launch their big ideas online!”

Go Daddy, the world’s leading Web hosting and domain name provider, has certainly delivered historically when it comes to Super Bowl campaigns. Go Daddy’s Super Bowl resume includes records for Share of Voice, highly sought-after in the PR battles, and Internet traffic spikes, a bonanza for any business.

“Partnering with dot-CO domain is a great fit for Go Daddy, especially considering we share the same goal of helping small businesses leverage the power of the Internet,” said Go Daddy CMO Barb Rechterman. “Domain names and websites are part of the mainstream vernacular now and there’s no better place to tell a story than in a Super Bowl commercial.”

The story-telling for the 2013 .CO ad will revolve around how easy it is to create your own business online and use the Internet to grow it quickly. The commercial is being shot in Los Angeles in early January and was developed by the Deutsch NY team.

The Go Daddy, .CO partnership has proven successful in two previous years. Last year’s “Body Paint” Super Bowl ad drove significant traffic to the website. In 2011, .CO garnered massive attention as iconic comedienne Joan Rivers was revealed as the “surprise” new Go Daddy .CO Girl. That commercial triggered a record-breaking 466 percent increase in domain name registrations within 15 minutes of airing.

One company that experienced the power of registering a .CO domain on the heels of the first .CO Super Bowl ad is CauseForCelebration.CO, an event planning business with a cause-supporting twist. “The introduction of .CO was a milestone in my business,” said company owner and Go Daddy customer Janet Finden. “The availability of dot-CO allowed me to secure an ideal domain name to deliver my brand message online.”

To register your .CO domain name, visit GoDaddy.CO.

To find out more about starting a business online, visit Go Daddy.

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About GoDaddy
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 12 million customers worldwide and approximately 58 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit

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Kari Amarosso, Sr. PR Specialist
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