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Small Business Owners Not Taking Advantage Of Technologies That Save Time & Money During Tax Time

SCOTTSDALE, Ariz. (Feb. 27, 2014) – GoDaddy, the world’s largest technology provider dedicated to small businesses, announced findings from a survey of 600 small business owners. The survey explored how small businesses manage their finances throughout the year and the impact that has during tax season. The survey reveals that more than half of small businesses surveyed still use manual processes - typically a spreadsheet or pen and paper - to track finances. In addition, almost 40 percent of these businesses are spending multiple days on tax preparation.

While small business owners are known for being optimistic, confident and passionate about their trade, business functions such as bookkeeping and taxes are seen as burdensome. In fact, 40 percent of small business owners say bookkeeping and taxes are the most unpleasant part of owning a small business, right up there with going to the dentist and public speaking. Additionally, 40 percent of small business owners are only ‘somewhat confident’ in managing business finances and taxes.

“This April, nearly 23 million small businesses in the U.S. will file a Schedule C form, and yet there are still some small business owners who have no idea how much money they owe and have not set aside money for taxes,” said GoDaddy Vice President of Applications Steven Aldrich. “At GoDaddy, we understand how painful tax time is and how critical it is for small business owners to report tax information accurately. We’re committed to empowering the small business owner by providing them with products like GoDaddy Online Bookkeeping, which is both very easy to use and dramatically simplifies tax preparation.”

The survey also indicated that using more sophisticated tools, such as software or online services, to manage finances, seems to give businesses insight into how their business is performing and how to accurately project growth and financial results. For example, a full 60 percent of small businesses using software or online services to manage finances performed as they expected to perform financially, whereas just 46 percent of small businesses that manage finances manually performed as expected.

The survey results also reveal that:

•Almost half (46 percent) of small business owners reported they do not work with an accountant.

•Of those small business owners who do work with an accountant, 47 percent see their accountant once a year at tax time or only when they have a question or need help.

•In the last 12 months, nearly a quarter of small business owners said they had lost track of whether a customer has paid them or not, or could see it happening in the future.

•32 percent of small business owners do not set aside money throughout the year to pay income taxes.

•12 percent of small business owners have no idea how much they will owe in income taxes, while 74 percent reported that they usually know the “ballpark” of what they owe, while just 15 percent know exactly how much they owe.

GoDaddy Online Bookkeeping empowers small businesses, helping them monitor business metrics easily and enabling them to be more prepared and organized at tax time. The tool helps small business owners manage taxes, create, send and track estimates and invoices, track sales and expenses, as well as profits and loss, and categorizes transactions into IRS categories, among other capabilities.

“As entrepreneurs, small business owners are responsible for a number of business tasks, including marketing, inventory management, accounts payable, accounts receivable, payroll – all of these different areas that large companies have dedicated departments and specialists for,” said Danni Ackerman, founder of The Danni App. “It is imperative that we find tools to help us become experts in these areas. GoDaddy Online Bookkeeping has been an absolute godsend for me, helping me stay organized and manage my business’ finances effectively and efficiently.”

To learn about GoDaddy Online Bookkeeping, visit: http://x.co/GoDaddyOB.

To learn how GoDaddy can help your small business visit GoDaddy.com.

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About GoDaddy
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With more than 12 million customers worldwide and approximately 58 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.

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Susie Penner, Senior Director Public Relations
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susie@godaddy.com

 
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