Bookmark This is a collection of useful links curated by GoDaddy Community members. In this thread we're collecting resources for marketing your business and website. This is a very, very broad topic! Social media marketing, SEO, content marketing, Facebook advertising, events, promotions - it's all fair game.
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You've likely come across many useful (or at least interesting) resources over the years. Maybe you've saved these to an ever-growing library of browser bookmarks. Or maybe you clipped the links to your favourite note-taking app, like OneNote or Evernote.
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As part of my business, my wife and I own a retail store and a small "in-home" party system. As I've developed sites for both my business and other similar businesses, one factor that has come into play very often is the "retail mind set." Believe me, those that make their living from retail sales look at websites much differently that us developers and designers.
In the past two years, I discovered a guy named Bob Phibbs, The Retail Doctor. I read his blog religiously, read his books, and share information with my employees all the time. He does indeed mention website advertising activities frequently. Here is a link to his blog.
On more than one occassion, I've put his wisdom to work on my websites.
Hope this helps,
Here are two more links that you might find useful. I do!
First, if you are not familiar with Joost de Valk, his repository of SEO resources is some of the very best on the web. Many know him as Yoast. Well, here's a toast to Yoast! I use his plugins, read his books, and scour his blog! In fact, just minutes ago I purchased his latest SEO Blog book.
The second author that I find extremely interesting, but kind of technical is Brian Massey - The Conversion Scientist. He has a 9-step "free course" that is well worth the time it takes to go through it.