We just started offering franchises and am looking for best practices on how to set up our website/domain. Should we create sub-domains or ???? And how does SEO work with each of these locations? Seeking a freelancer for this. Here are some things we've decided on:
1) Franchisees could request changes through corporate that would have to be approved and implemented by corporate website manager.
2) It would be difficult to create and manage content for mulitple locations and not have duplicate content. I believe we will have a significant amount of duplicate content except for city name, pricing, instructors and specific FAQ on studio policies (i.e. where to park).
3) We would like main site to rank well for non geo specific search "product" and franchise content to rank well for geo specific search "product dallas"
Hi @beyondbrandi. Welcome to GoDaddy Community! I can't speak to all your points but did have some thoughts in regard to multiple domains vs subdomains. One thing to consider would be how the franchise studios would be named and who would be responsible for the domain registration. Having each site be a subdomain would only require you to manage one domain, which could help with keeping your brand solidified. However, I'm not sure how that would reflect on SEO. Perhaps others who are more knowledgeable in the community will be able to chime in. Good luck!
I would download this guide:
The definitive guide to subdomains vs subfolder/subdirectories and stand-alone domains
Beware of fake distributed architecture like WordPress multisites for instance... that
shares identical servers, IP blocks, and as a result does not yield any of the associated
Great question. You can find directories form Google but I will suggest you keyword based sub domains. These domains are helpful to get achieve the top search engine ranking. I have good experience to provide this type of services. Let me know for the bet help.