Instead of making your applications specific to phones (iPhones/Android phones), releasing apps for tablets, whether it be for iPads or Android tablets would be awesome because it gives users the flexibility to choose which device they want to use. While it's true you can use iPhone apps on an iPad, it looks horrible and looks 100x better when the developer optimizes the apps for tablets.
Thanks for your feedback @MatthewL. Can you provide some examples of what you feel needs to be designed better in our mobile app? If so, I'd be happy to get that feedback to our app team. If you can provide screen shots that would help immensely. Thanks!