Earlier this week we had a very informative and enjoyable session with Brett Farmiloe, CEO & Founder of Markitors, an SEO company for small businesses. Brett presented "Learn How to Do Technical SEO for Your Small Business". Here are a few things that were covered:
terkel.io - A place to share your everyday expertise.
Brett Farmiloe is the founder and CEO of Markitors, an SEO company for small businesses. Google "digital marketing company" and you should see Markitors in the search results. Brett is a published author and periodically drops SEO knowledge on outlets like Forbes, Business Journal, and GoDaddy.
There were so many questions during this meetup, we didn't have time to address them all on screen. Brett was kind enough to answer some additional questions - you can find them below!
**There were also quite a few questions specific to GoDaddy Websites + Marketing. We're working on getting those questions answered as well and when we do, we'll post them as another topic.**
Are sitemaps still relevant?
Sitemaps are a best practice. If your site's pages are properly linked, Google can usually discover most of your site. Even so, a sitemap can improve the crawling of larger or more complex sites, or more specialized files.
Is structured data markup relevant?
Search engine use structured data to understand content. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
If you conduct a search for what your business offers - be it recipes, hotel rooms, or ecommerce products - you’ll see in search results whether structured data is important. If search engine result pages include special information like reviews, prices, and more, then you should consider following structured data guidelines to better equip search engines with information about your content.
Is technical SEO relevant if you are using a site builder?
No matter what CMS you are using, technical SEO issues like broken links, large file sizes, and slow site speeds can impact the search performance of your website. If you focus on making sure that your site can be indexed, crawled, and offers a good page experience through Core Web Vitals, then you making sure your site is optimized for both search engines and customers.
How do we enter a 301 correction?
301 redirects largely depend on your web host, as each host may have different sets of instructions to implement a 301 redirect. Contact your web host to learn more, or you can seek to install a plugin that allows site owners to implement a 301 redirect.
How frequently should we be going in to optimize our SEO? I work in ecommerce as my day job and when working with our SEO director we often check in every quarter to ensure we're up to date and make any necessary updates to optimize our pages. For a small business, would this be a good direction as well?
SEO optimization is an ongoing process that focuses on content, promotion, and ensuring that a website can be crawled and indexed. Check-ins on KPIs (key performance indicators like traffic and conversions) should occur monthly, as weekly checks carry too much fluctuation. Quarterly reports may not be frequent enough, as they may not catch any issues or dips in traffic. In terms of efforts, it is important to create a content strategy. A good content strategy should identify priority keywords and outline the content and promotion required to get visibility for the target keyword. In general, most strategies call for weekly or bi-weekly efforts to help support SEO campaigns.
How much does LCP depend on ISP?
Slow server response times are generally an issue that causes websites to have poor LCP scores. However, a server has more to do with a web hosting company than an ISP, or internet service provider. While ISP may have a minimal impact, it wouldn’t be the first place to prioritize LCP score improvements.
How do you measure / test LCP?
Largest Contentful Paint (LCP) can be measured and tested with both field and lab data. Field data, which is available in Google Search Console, will provide actual data on whether a website is passing LCP metrics. Lab data can be accessed through Google’s Page Speed tool, and will provide a pass / fail grade with recommendations on how to improve LCP scores.
How do we improve LCP?
Improving LCP requires the use of both field data and lab tools. Field data from tools like Search Console can help a small business understand their performance. Lab tools can help a small business determine whether a solution may improve performance.
Common LCP issues for small business websites include slow server response times, large file sizes of resources, and long load times for critical resources. This post discusses how to fix LCP problems in detail. However, it is important to understand which issues are impacting your LCP score first, and then following the recommendations provided by tools.
Is there a preferred font/font size to use?
In general, a body font size of 16px will satisfy mobile friendliness standards and provide a nice reader experience on desktop. Open Sans seems to be a fast loading Google Web Font, but there are a number of variables that can help increase font loading times. Some best practices include only using the styles you need (ie - a normal and a bold font), keeping character sets to a minimum, and selecting a font based on browser support.
If we have 3rd party on 1 page of our site will it effect the whole site?
If a 3rd party script appears on only one page of a website, the script should only impact the loading speeds of that particular page - not the entire site.
Can you please say more about canonical tags? Perhaps give some visual examples?
This is a good resource: https://ahrefs.com/blog/canonical-tags/
How do I know if I have a site map?
You can check yourwebsite.com/sitemap.xml. Alternatively, some robots.txt files include a link to a sitemap. Or, you can check Google Search Console to see if a sitemap has been submitted. If all three checks don’t produce a sitemap, consider creating and submitting a sitemap.
Is there a tool out there for converting images that are already in the Media Folder into WebP format?
Google offers a WebP Converter download to help convert JPEG and PNG files to WebP.