I thought that was the case, but when I was chatting with one of the sales guys earlier today, he said that I couldn't. He said that the reseller account was a partner account for me to sell to others and I wasn't allowed to buy through it.
Maybe I need to talk to a different sales guys.
When you call in, you can ask to speak to someone in the reseller department specifically (I forget what it's called now internally... "Web Pro", I believe). The general phone agents are not as well trained on the reseller product (I used to work on the reseller team) :-) And I have a reseller account.