Perform a pre-flight check.
Create the perfect place for fliers to book their next adventure with an airline website built and designed by you.
Before you start building, there are two things you need to consider. First, what’s the purpose of your site? Do you want to create a place where travelers can search for the best airfare deals? Or do you want to promote your own airline? Maybe it’s a combination of both. Whatever it is, take some time to narrow your focus.
Second, you need to pick a name—if you haven’t done so already. The name of your site should reflect the site’s purpose and be easy to remember. Do a few Google searches to see what’s already out there and to get some inspiration.
Once you’ve narrowed your focus and you’ve picked a name, you’re ready to start building.
Upgrade to stellar flight experience.
Your travelers want to know they’ll have a good experience with an airline. Create a space on your website that shows what kind of service fliers can expect to have. Including a paragraph or two about amenities, service and perks can help travelers find an airline that best meets their needs.
Take it a step further and include photos or videos of the seats, food and cabin spaces on your site. Including this information will give your fliers a closer look at an airline and the type of service they’ll get.
If you’re looking to create an airfare search site, you must include a search tool. This search tool is the most crucial part of your site and should include filtering options like:
Number of passengers
Preferred cabin space
Allowing fliers to search for flights based on the options above will help them to find the perfect flight. You should also include a price comparison chart so travelers can see which airline has the lowest price. Fliers will love saving a few bucks using your site, which will keep them coming back for more.
Take off on a new adventure.
You never know when someone might need a getaway. Posting popular flight destinations on your site can help inspire people who want to travel, but aren’t sure where to go. You should also link to flight information for each destination so travelers can book their next adventure in just minutes.
Feature top airfares.
Help travelers save some money on their vacation by featuring airfare sales and deals on your site. Letting travelers know when there's a cheap flight to Hawaii available or an airline deal they won’t want to miss is something they’ll appreciate. Plus, it will keep them coming back to your site.
Create an online community.
Give people a place to talk about recent trips, travel tips and tricks and more on your airline website. Create an online community where frequent or first-time fliers can get together to discuss airfare deals, best booking days and more. Visitors will love talking with other travelers about how to make their flight more enjoyable.
An online community isn’t something you’ll find on most airline websites. Featuring one on yours is sure to make it stand out from the crowd.
Start a conversation.
Discuss anything and everything related to flying on your airline website. Create a blog where you discuss popular travel destinations, flying etiquette, the best airline deals and more. Posting an article or two every week about airline-related topics will help increase the credibility of your site. Plus, your visitors might even find answers to some of their questions as they browse through your blog.
Lessen pre-flight anxiety.
First-time fliers or those who haven’t traveled with a particular airline before might be a little nervous about flying. Ease their fears by including airline policy and procedure information on your website. Posting articles or guides that describe your baggage policies or special assistance services you offer can help nervous travelers feel more comfortable flying with an airline.
You should also include an FAQ page. Post travelers' frequently asked questions and the answers to help people find information without searching all over your site.
Get in touch with travelers.
Fliers are bound to have questions. Make it easy for travelers to get in touch with you by including your contact information on your airline website. Posting your primary email address and phone number makes it easy for people to contact you.
Connect on social media.
Give travelers a chance to connect with you on social media. Include links to your site’s Facebook, Twitter, Instagram, Snapchat or Pinterest profiles. This gives visitors the chance to stay up-to-date on everything that’s going on at your site. Whenever they scroll through their favorite social networking site, they’ll be able to see whenever you post a new deal or blog post.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your airline website: