Apartment Website

Create an apartment website that sells itself.

Apartment Website
Create an apartment website that sells itself.

Welcome to your new site.

Finding a new place to live can be overwhelming. Help residents find the perfect place with an apartment website you build yourself.

Before you start setting up your site, there are a few things you need to consider. First, take a few moments to figure out the purpose of your site. Are you looking to create an apartment search site? Or do you want to advertise your complex online? Whatever your goal is, take some time to think about the purpose of your website. Doing so will help you create a stunning, organized online presence.

Once you’ve figured out your direction, you need to choose a name—if you haven’t already done so. If you’re looking to promote your apartment building online, your site name should include your complex's name. For apartment search sites, choose something catchy and creative. Do a few Google searches to get an idea of what’s already out there and get some inspiration.

Search available apartments.

Help residents get started on their apartment search. Include a search bar on your site that allows visitors to look for places that fit their needs. Your search bar should include filtering options like location, price range and the number of bedrooms and bathrooms residents want. Including these filters will help visitors narrow down their results and find the perfect place.


Show off your amazing apartment complex amenities.

Your residents want to see what kind of living experience they’ll have at a complex. Show them how luxurious or cozy a complex is by featuring the amenities on your site. You could include things like:

  • Elevators
  • Swimming pools
  • Communal rooms
  • Gym and workout areas
  • Garage or storage spaces
    *Laundry units

Featuring this information on your apartment website will get tenants excited about living in your complex. Listing amenities in search results is also something that will help residents determine if they want to live in an apartment building or not.

Provide resident testimonials.

One thing your visitors will want to see is why current residents love living in a complex. Include renter reviews or ratings on your apartment website—it’s information your visitors will appreciate. Posting positive comments from tenants about how clean and open the apartments are management’s responsiveness are details that will help renters find their new home.

For apartment search sites, post feedback from people who have used your site and loved it. Doing so will help boost your site’s credibility and help visitors feel more confident using your site.

Update your rental listings.

New units become available almost every day. Create a space on your apartment website where you can feature new listings. For frequent visitors, they’ll appreciate seeing what’s new instead of browsing through old listings.

Take it a step further and include your most popular listings on your homepage. Is there a complex that people are frequently raving about? Or is there an area with an influx of new residents? Include that information in this section.

Take a tour of the complex and different units.

Give visitors a taste of your complex by featuring photos or videos of your complex on your website. You’ll want to be sure you include the different floor plans and what each one looks like. Posting pictures or a virtual tour of each layout will help residents decide which one is best for them. You should also include details like price, included appliances and amenities on this page. Allow people to book appointments to take a tour in person of the units that they love.


Discuss all things real estate.

Keep your residents coming back by featuring a blog on your apartment website. Your blog can cover a variety of topics, like:

  • Real estate trends
  • Housing market news
  • Popular rental areas
  • Open houses visitors should check out
  • Changes coming to your complex
  • Community events taking place in your building

Posting articles, podcasts or videos about these topics will help increase your site’s credibility and give residents some helpful information.

Explore local rentals.

Go beyond the traditional search bar by featuring an interactive map on your site. This map should feature all available listings in an area and provide rental details for each. These details could include the price range, number of bedrooms and bathrooms and a link to the listing. You should also include the contact information for the realtor or landlord. Posting all this information allows visitors to see if the listing is something they want to explore further or if they need to continue their search.

Offer helpful resident resources.

Create a place on your apartment website where new and current residents can find all the information they need. For potential residents, include a link to your application form or the phone number to set up a tour. New tenants might be looking for information on how to set up utilities or where visitors should park, so include related information in this section.

You should also consider including a link to your online payment portal (if you have one) or a link to your maintenance request form. Having all this information in one place will help tenants access all the information with ease.

Keep residents updated.

Let you visitors know whenever a new listing pops up or you post an article. Feature a noticeable subscription on your website button that encourages your visitors to sign up for email updates. Let them know that by subscribing to your site, they'll be notified whenever something new becomes available or when you post new tips and tricks.

Stay in touch with your residents.

Your residents will want to stay in touch with you, so your apartment website should include your contact information. Post your primary phone number and email address. If you have a physical office location, post that as well.

You should also include your social media information. Allowing your visitors to follow you on Facebook, Instagram or Twitter keeps tenants updated on everything happening on your site. Plus, your visitors might refer friends and family to your website, which will increase your traffic.

You’ve launched your site: now what?

Check out these helpful resource pages to maximize the impact and reach of your apartment website: