Explore local rentals.
Go beyond the traditional search bar by featuring an interactive map on your site. This map should feature all available listings in an area and provide rental details for each. These details could include the price range, number of bedrooms and bathrooms and a link to the listing. You should also include the contact information for the realtor or landlord. Posting all this information allows visitors to see if the listing is something they want to explore further or if they need to continue their search.
Offer helpful resident resources.
Create a place on your apartment website where new and current residents can find all the information they need. For potential residents, include a link to your application form or the phone number to set up a tour. New tenants might be looking for information on how to set up utilities or where visitors should park, so include related information in this section.
You should also consider including a link to your online payment portal (if you have one) or a link to your maintenance request form. Having all this information in one place will help tenants access all the information with ease.