Choose your artistic vision.
Whether you’re a painter, potter, designer, or sculptor, create the artist website of your dreams.
An artist website is a very cost-effective way to share your work with the world. Use an online collection of your artwork as a portfolio, a creative space to decompress or even as a way to earn money. The beauty is you get to decide what you want your website to become.
Before you get too far into designing and creating your artist website, take a moment to do some research and get informed. A quick Google search will give you an idea of what type of websites are already out there, where you might fit into the art world and what type of content works best. Take some time to think about what you want your website to accomplish. Maybe you just want a blog to document your journey, or maybe you want an eCommerce store so you can sell your artwork.
Once you’ve figured out the purpose of your website, it’s time to pick a domain name for your new venture.
Get a domain name.
Make your website stand out and stay relevant with a unique domain name. Maybe you just want to use your own name as your domain name. Maybe you want your website to reflect a specific art style or period, so consider domain names that would communicate that focus to visitors.
When it comes to domain extensions, you have a lot of options to choose from, like the standard .com, .org, or .net, as well as newer gTLDs like .art and .gallery.
Choose a website builder with a portfolio option.
You’re taking the next step to broadcast your artwork to the world with a polished gallery of high-quality images. Do some research and look for website builders that offer art-specific layouts that include portfolio or gallery options. Using a website template designed to accommodate artwork will save you a lot of time setting up your new website.
As you build out your online portfolio, make sure to include relevant information about your pieces, like:
- Mediums used
- Price of the piece (if you’re looking to sell)
- Framing options
Offering these details about your artwork can help make your website look more professional.
Introduce yourself to the art world with great content.
Once you’ve chosen the domain name and website builder for your artist website, put a face to the name behind the art by building out great content. Start with an About section that includes an artist biography and gives a glimpse into your creative process. Consider including video of you working on pieces in your studio, or candid photos of works in progress. The more you can share about the approach to your craft, the more connected your fans feel. Also, they’ll become more willing to support your work.
Book your next commissioned piece.
Are you available for custom projects? Include an appointment setting feature on your site and let clients submit requests for consultations or new projects. Use an integrated calendar function to announce new exhibits and art functions. Keep your schedule up-to-date so fans know when and where they can experience your process.
Sell your masterpieces online.
An artist website can give you the power to manage your inventory and process payments all from the convenience of an online store. Get your store up and running with an eCommerce component and make sure to choose a website platform that supports multiple devices, like mobile, desktop and tablet. As you’re starting out, you might consider offering extras like free shipping or shipping insurance for delicate pieces to encourage art lovers to invest in your creations.
In addition to your online store, consider creating accounts with online marketplaces like Etsy and Ebay. You can post and sell your work through these popular sites and then direct fans to your website to learn more. There may be transaction fees and membership dues attached to marketplace sites, so make sure you read the terms and conditions before you commit to doing business with a site.
Impress art lovers with your social presence.
Get noticed by the online art world with an engaging social media plan. Take time to plan out an editorial calendar of posts and updates, so your social accounts are supplied with new content that engages readers. For example, updates on new installations or progress photos and posts where you interact with followers and fans are great pieces of content for your social platforms.
And don’t forget about the power of email campaigns. Give fans of your art a reason to keep coming back to your site with expertly-designed email drip campaigns. Look for an email marketing platform that allows you to easily create and send impactful marketing emails. You’ll want to look for an email service that gives helpful analytics regarding the types of emails your followers interact with and the content they like the most.
Keep growing your artist website.
Check out the below resource pages to learn about more ways for improving your website and growing its audience.