Show up in local searches.
Want to pop up when customers search for “bakery near me?” The easiest way to appear in search engine results is by taking advantage of online business directories, like Google My Business, so users can find you. There are companies that can set up your listings on Google, Yelp, and other common directories. Using this type of service typically means that you just have to update your business information in one place, versus logging into several different accounts to make changes any time you update your business hours or other pertinent information.
Once you’ve established a following, urge your users to leave reviews of your shop on Yelp and Foursquare. Positive reviews can make or break a business, especially in the era of peer-reviewed services. When customers see what you can whip up, the line will be out the door.
Don’t forget to mention additional locations where you sell your baked goods, like coffee shops or farmers markets. Give your fans plenty of ways to reach out and find your delicious treats. You could also consider exploring more traditional means of advertising, like print or radio, since ad spots on these mediums have become much more affordable in the last few years.