Find your inspiration and your domain.
No matter what your interest is when it comes to cameras, express it with the perfect camera website.
Before you start building your website, figure out what your focus is. It could be:
Selling cameras and accessories
Reviewing models and their functionality
Teaching others how to use their device
Discussing the latest releases
Drone footage vs stabilized DSLR cameras or GoPros
Best body and lens combinations
Once you’ve zoomed in on the purpose of your camera website, come up with a domain name for it. You want to choose something that clearly reflects your interests, is simple and that helps you to stand out from the crowd. Don’t limit yourself to thinking inside the .com box when it comes to domains. You can now get creative with domain extensions like .camera and .photos, so make sure to consider all the different options that are now available.
Pick the right website builder.
To make your camera website stand out from the crowd, make sure you choose the right platform to build it on. Choose a website builder that provides you with the elements and features that you want on your site. Website builders that let you add an easy-to-use online store are a good choice if you’re looking to sell cameras. A simple, user-friendly platform that makes it easy to add a blog or a forum might be a good choice if you’re focused on reviewing cameras and their features or want to create community discussions around specific camera topics. No matter what the purpose of your camera website is, be sure to select the right foundation to build it on.
Sell your merchandise online.
Who doesn’t love buying new equipment? Many photographers are looking to upgrade their old camera to a newer, more professional model. Creating an interactive, easy-to-use online store will appeal to those in the market for a new camera. Your online store should feature the price of your cameras and as many product details as possible. Include information about pixels, resolution, focus type, shutter speed and more. Adding a few customer reviews and actual images taken with the camera is a good idea as well.
Basically the more details you add to the products you’re selling, the higher the chance you have of making a sale.
Put your knowledge on display with a blog.
There’s a lot to learn when it comes to working a camera. Offer your readers some support by featuring tips and tricks on your site. Post blog articles, photos or videos on how to get the most out of a camera. Show your readers the best way to clean a specific DSL lens or which setting on a GoPro works best for an underwater shot. Not only will your readers love the advice, but they’re likely to share your content with other photographers.
Be sure your blog includes a wide range of advice, like:
- Cleaning techniques
- When to use specific camera settings
- How to properly use camera accessories
- Best repair shops in your area
Post content with the sole purpose of becoming the go-to website for anything camera related. Ready for more content ideas? Keep reading to find more inspiration for what you can include on your camera website.
Talk about the best camera accessories.
Help your readers take even better shots by letting them know about your favorite camera accessories. If there’s a lens that captures super-detailed shots or a camera bag that you love, tell your readers about it. They’ll enjoy getting an inside look at the kind of equipment you use to maximize your camera’s functionality.
You should consider including a list of camera accessories that beginner photographers might not know about yet. Be sure to let them know why the accessory is worth it and how it will benefit their photography.
Highlight new releases.
Camera manufacturers are continuously improving their devices. Every new release of a camera comes with new features and capabilities that help enhance your camera’s functionality. Help your readers make sense of these new releases by posting articles or videos on how to use these new features. This can help bolster your site’s credibility and help readers see you as a camera expert.
Provide reviews and expert recommendations.
The best camera for a professional photographer is vastly different than the best one for a beginner. What better place to help photographers figure out which camera is best for them than on your website? Posting articles about which cameras are best for wildlife shooters or which is the most waterproof can help turn your camera website into a go-to resource for photographers searching for some solid camera advice.
Shoot some tutorials.
It takes a lot of practice before someone feels comfortable with a camera. Help your readers get to know the ins and outs of their cameras by offering free tutorials on your site. Include how-to guides, articles and videos on how to use different camera brands, models and types. Be sure your content includes step-by-step instructions, so your readers don’t get confused.
Whether you’re showing your readers how to adjust the shutter speed on a Canon or how to take a long exposure shot on a Nikon, your readers will love seeing you interact with various cameras. Plus, they may get an idea of which setting or camera they need to get the perfect shot.
Create beginners’ guides for newbies.
Those who are new to photography might be overwhelmed with information. Create content targeted towards beginners. Walk them through what type of camera they might need, which settings they should be using or what additional equipment they might find useful.
Including some beginners guides or giving an overview of the buying process can be a help to many beginners. They’ll appreciate the support, and they may share your advice with other new photographers.
Share what you’re working on.
Testing out a new camera? Experimenting with a new setting? Or maybe you’ve found a new accessory that’s changed the way you take action shots. Whatever you’re working on, be sure to include it on your camera website. Include daily updates either on social media or your blog. You could also post some of your favorite shots from your latest shoot and explain how you captured the scene. Your readers will love seeing you in action, and they may get some inspiration for their shoots.
Create an online community with events and giveaways.
Use your camera website to connect with other enthusiasts in your area. Let your readers know about contests, giveaways or promotions—it’s a great way to bring together people who share your passion. You should also consider hosting your own contests or giveaways on your camera website. It’s a great way to increase the excitement around your website and increase traffic to your site. Don’t forget to promote these events on your social media too.
Take your camera website to the next level.
Now that you have a basic idea about how to get your camera website off the ground, here are some more resources you can use to keep growing your website as you move forward: