Define your taste and your domain name.
Before you start building your site, there are a few things you need to consider.
If you haven’t already, you need to choose a domain name for your website. You’ll want to be sure that your name accurately reflects the purpose of your site and is something that your audience will be able to remember. Check out some existing fashion websites to get some inspiration.
Keep in mind that .com is not the only domain name available to use. You can consider new domain extensions like .design, .fashion, or .style, just to name a few. Choosing one of these newer domain extensions can be a great way to create a unique name for your site that stands out from the competition.
Find the right website builder.
Once you’ve settled on a domain name, take some time to think about the purpose of your site. Are you looking to sell clothes online or are you more interested in promoting your brand? Maybe it’s a combination of both.
Whatever your purpose, be sure to take some time to think about it before you start building your site. This will help you decide what features and elements you want to include on your website, which will determine which website builder can best accommodate your needs.
If you want to include great image galleries or slideshows, make sure the website builder you’re considering provides that feature. Same for including a shopping cart, blog, or other elements that you might consider indispensable for your fashion website.
Show off your style.
If your a designer, your collection deserves to be seen, and what better place to show it off than on your fashion website? Let pictures do the talking by creating an online gallery of your collection. Featuring photos of your pieces allows visitors to browse through your clothes and get to know your brand better.
Sell your collection.
Give your visitors a way to add your pieces to their closet by featuring a store on your website. Your online store should include pictures of all your tops, dresses, pants, shoes and accessories.
Go a step further and include a description of each of your pieces. Describe the material, washing instructions and sizing information. Shoppers appreciate and expect these types details.
Create content that engages.
The fashions you carry may turn heads, but your website’s content plays a role in helping people to find your site and in bringing them back for more. Keep reading to get ideas on how you can flesh out your website with great content.
Share your story.
You’ve spent a lot of time building up your brand, so why not share your personal story on your fashion website. Create a space on your site that discusses the history of your collection. This page could include details about your mission as a store as well as the manufacturers you work with. Your visitors will love getting to know your brand better and seeing all the effort you’ve put into making your business successful.
Talk about fashion.
It’s hard to keep up with the latest fashion trends and designs. Give your shoppers some help by creating a blog on your website. Discuss the latest styles, designers, and looks with your followers and how you’ve incorporated them into your designs or with the merchandise that you choose to carry.
Include more than just written articles. Feature photos and videos that your shoppers can share with friends on social media. That kind of shareable content will increase traffic to your site and the number of shoppers to your online store.
Feature your newest looks.
Create even more hype around your collection by promoting your newest arrivals. Feature photos of models in your latest pieces and maybe a blurb about what each piece is perfect for. Your shoppers will love seeing your new designs and how they can incorporate each of them into their closet.
Promote awesome deals.
Get shoppers excited about your sales by highlighting them on your fashion website. Be sure to include to link to the items on sale from your site’s homepage so readers can browse through sales quicker. You should also consider featuring details about any contests or giveaways you’re having. Including those details will keep your shoppers excited about your brand and more likely to make a second purchase.
Describe your shipping and return policy.
When shoppers purchase something online, they might be wondering what your return policy is or what shipping options you provide. Feature those policies on your site and include as many details as possible, like:
- Your return policy
- Shipping information and options
- Trademark and copyright information
Your shoppers will appreciate having all this information so they know exactly what kind of service they can expect from your store.
Connect with shoppers through social media.
Including your contact information on your website is a given. People expect to find your store’s primary phone number, email address, and location so they can easily get in touch with you. But don’t just stop there. Go a step further and get active on popular social media platforms, including links to your store’s profile right on your site. Maintaining active social media accounts lets your followers look through your newest arrivals while scrolling through Facebook, Instagram, or Twitter.
If you aren’t sure how to create an engaging social media presence, you can also hire a company to either manage it for you or just to help you get started. Once you feel more confident in managing your social media accounts, you can always take over the reins.
Keep shoppers’ attention through email.
Keep your shoppers updated on everything happening at your site. Allow visitors to subscribe to your newsletter by featuring a prominent subscribe button on your site. Doing so allows shoppers to get email updates on your latest pieces, sales, or giveaways, which is something they’ll appreciate.
Keep your website fashion forward.
Once you publish your fashion website, there are still plenty of ways to keep growing your site’s audience. Check out the below resources to get ideas on how to keep your site evergreen and ever-growing: