Find the right domain name.
No matter what kind of fishing you’re into, express your expertise with a website you build yourself.
Before you start building your site, there are a few things you should keep in mind. First, you need to choose a domain name, if you haven’t already. To get some inspiration, go to Google. Do a few searches to see what’s already out there and to get some ideas for your site.
Keep in mind that, in addition to the standard .com domain names, there are many other great domain extensions now available. Some good ones to consider for a fishing website include .fish and .fishing, but there are many others that you can check out as well before making your final decision.
Plan out your website.
After registering your domain name, determine the purpose of your site. It could cover a variety of topics like:
- Selling the best fishing gear
- Discussing fishing tips and tricks
- Posting how-to guides
- Promoting fishing tournaments
Whatever the purpose of your site is, be sure to take some time to think it over before you start building. Having a good idea of what you want to do will help you pick a website builder that lets you include all your must-have website features.
Hook visitors with great content.
Create a place on your fishing website where visitors can browse through a plethora of fishing knowledge. Featuring a blog on your site provides fellow fishers with all the help and advice they’ll need.
To get a variety of content on your blog, encourage fellow fisher friends to write up a blog post or film a quick video that they’re willing to share with you. As your website grows, you could even encourage visitors to submit their own tips and tricks. Visitors will love the chance to contribute to your site and share their knowledge.
Float helpful tips and tricks.
There are dozens of techniques a fisher must master if they want to become an expert. Help aspiring anglers and others get there by featuring helpful tips and tricks on your fishing website. These tips could be articles on the best gear or spots to fish in your region. You could also include photos or videos on how to perform casting techniques or properly gut a fish. Fellow fishers will love having an endless supply of advice from a professional.
Keep visitors in the loop.
There’s always something going on in the world of fishing: tournaments, improved techniques, new gear, changes in fishing grounds—the list goes on and on. Keep fellow fishers updated on recent news by creating a news section on your fishing website or keeping your blog up-to-date with the latest events. This section could include articles and videos with the latest advancements in technology, environmental changes, how they will affect fellow fishers, and more.
Feature some friendly competition.
There’s nothing like some friendly competition to get fishers excited. Create a place on your fishing website where you can promote competitions in your area. Include details like:
- Official rules
- How to enter
Posting those details will help visitors know if a tournament is something they’d like to participate in. If your business hosts a tournament, post that on your site as well. And don’t forget to announce the winner once the tournament has finished.
Sell more gear with an online store.
If you’ve got the best fishing gear on the market, what better place to promote it than on your unique fishing website? Add an online store to your website where can browse through a catalog of fishing items.
Be sure to promote your newest arrivals or sale items on your site’s homepage. Making your most sought-after items or latest additions noticeable will get your followers excited about your gear, which may help to increase your sales.
Bring in a bigger haul with email marketing.
Keep visitors coming back to your site by offering an email subscription. Feature a prominent subscription button or sign up form somewhere on your homepage. Now your followers will be alerted to new blog posts, gear or tournaments via email to keep them coming back for more.
Make it easy to connect.
Stay in touch with other fishers by allowing them to connect with you. Posting your primary phone number and email address lets your visitors quickly get in touch with you. If you’ve got a physical address, include that on your site as well.
You should also post your brand’s social media information, like Facebook, Twitter and Instagram. Doing so allows your followers to stay updated on everything going on at your company while they’re scrolling through social media. Make sure you regularly check for any questions and private messages sent to you through social media, so you can provide timely responses to your fans.
Keep moving forward with your fishing website.
Launched your website already? Take a look at these helpful resource pages to maximize the impact and reach of your fishing website: