Food Website

Create a food website that looks so good you can taste it.

Start from scratch: Pick a domain name.

Everyone has their unique relationship to food. Express your passion with a food website you build yourself.

If you don’t already have a name for your operation, start brainstorming and do a few Google searches to see what’s already out there. The name you choose will ideally become the domain name for your website. With domain names, you want to choose something that communicates what you do, is easy to pronounce, and is simple for users to remember.

The next step is determining what you want to accomplish with your food website:

  • Share recipes
  • Start conversations with like-minded foodies
  • Create cooking how-to’s
  • Sell your dishes in a retail capacity

Before you dive headfirst into the mix, take some time to figure out the primary goal of your food website. In a time when food preferences like vegan and pescatarian aren’t just a fad but a way of life, cornering the market as a purveyor of specialty food serves you well. Find your niche within the food world and become the expert of your discipline. Bolster your food website’s credibility with dietician and nutritionist interviews and include some facts about the food category you’ve chosen.

Choose the right website builder.

After narrowing down your website’s focus, it’s time to decide on the best website platform for your food website. If you want to have a blog, then look for a website builder that lets you write and update content with ease, from just about any connected device. If you dream of selling your culinary concoctions online, then you want a website builder that allows you to incorporate an eCommerce component. Take a look at food websites like FoodGawker and TasteSpotting to see what design and layout elements work best. Not finding anything you like? Consider designing your layout or hiring a freelance designer to get the look you want.


Offer up fresh content.

A substantial part of building a great website is creating fresh, relatable content. Many new website owners get overwhelmed with where to start when it comes to writing new content. Below are some ideas to get you started and get your creative juices flowing.

Feature favorite recipes.

Your famous fried chicken with the special sauce has been handed down from generation to generation. Now it’s time to introduce the recipe to the world on your food website. Don’t worry, you don’t need to give away any closely-guarded family secrets, but do lead with your best, most impressive dish when kicking off the first post in your food blog.

Perhaps there’s no one this side of The Rocky Mountains that bakes banana bread like you. Share the wealth and post recipes on your food website with detailed instructions. Include the time it takes to create, how many servings the recipe yields, and any helpful tips you’ve come across. Readers also appreciate when websites include nutritional information. There are several nutritional calculators online that let you enter the ingredients of a recipe and then provide you with a detailed nutrition label.

What’s in the works?

Whipping up an impressive batch of macarons? Or maybe you’re beginning the three-day marinating and smoking process for a rack of ribs. Whatever you’re working on, make sure you post in-progress photos or videos to show off your hard work. Include step-by-step instructions and offer advice and tips along the way so viewers can replicate your creations in their kitchens. Readers will love seeing how you complete a project and might even get inspired to try tackling their culinary crafts.


Direct from the source.

Farm-to-table aren’t just buzzwords; they’re a way of life. More than ever consumers care about where their food comes from and how long it took to arrive at their dining room table. Bringing awareness to the journey our food takes is eye-opening and has an impact on the choices we make.

Stand out from the thousands of other food websites and disclose where you source your ingredients. Partner with other local food websites (like your local farmers’ market) to bring exposure to the online food community and build link traffic.

Show off your skills with videos and gifs.

Food is largely tricky to talk about, which is why videos of you cooking are so impactful. Don’t worry; you don’t need to shell out the big bucks to get high-quality footage: invest in a good stand for your smartphone and start recording yourself working in the kitchen. Edit the footage into bite-sized clips to add to your site and share via social media. Jump on the gif game and create your own gifs of you slaving away in front of a hot stove. This type of short, shareable content is what engages readers the most.

Food for events and parties.

Something about the excitement of watching sports makes us want to indulge in finger-foods. Excellent food and drink enhance a party or event. Pairing foods with beverages is an art form, taking everyday meals from average to extraordinary. Offer up your favorite food and drink duos complete with recipes and how-to instructions to enhance any get-together.

Major meal planning.

Deciding what’s for dinner often seems like a never-ending chore. But you’re a food-guru with your food website, so share the knowledge with easy-to-follow weeknight dinner ideas. Not only will readers keep coming back for your delicious dinner recipes but they’re likely to share your site with friends on social media.

Make sure you include a range of different meal plans, like:

  • Vegetarian options
  • Grain-free dishes
  • Low-fat meals
  • Kid-friendly dinners

Aim to become the go-to meal planning site by offering your readers lots of choices.

Offer a second helping with email and newsletters.

It’s one thing to get readers to visit your food website, and a whole different game getting them to come back. Something as simple as a newsletter sign-up or regular social media posts can do a lot to increase engagement. Coming up with ways to engage with your audience on a regular basis helps you stay relevant and ensures readers don’t get burnt out.

Create a free email newsletter to update readers on the latest from your food website. Encourage visitors to your site to sign up with an easy newsletter form plug-in for your home page. Go a step further and seek out audience participation, with initiatives like giveaways and an ask-a-foodie section on your website. Check out email marketing services to create and streamline your email subscription process.

Bottom line: get creative with the ways you encourage people to visit, interact and share the content on your site.

Become an affiliate and recommend your favorite tools of the trade.

Every chef is different, and each has their go-to cooking implements. Some swear by a trusty wooden spoon, while others don’t dare attempt a new recipe without sharpening their best knife. Share your favorite kitchen tools and consider establishing an affiliate relationship with sites like Amazon or William-Sonoma, so every time a user clicks through your website and purchases a new kitchen utensil, you get to pocket a bit of the change yourself. You can also partner with cooking-industry companies and websites to feature their products on your page, or even give your readers some recommendations on what worked for you in starting up your food website.

Make food and make money.

Start the side hustle of your dreams: selling the food you make each day. Since you can order just about anything online these days why not set up a food delivery website? A food website dedicated to delivering food in your local area can be a great way to start your business without the need for expensive rental space. Depending on your area, you may need to apply for permits like commercial food preparation and food handlers permits.

Keep your food website fresh.

Once you’ve gotten your food website off the ground, check out these helpful resource pages that can help you maximize the impact and reach of your new website:

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Email nurture
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Managing Yelp presence
Social Media
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Local SEO
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Responding to reviews
Online Marketing
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Comprehensive SEO
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Social media image sizes
Social Media