Start with the perfect domain name.
Your creations deserve to be seen. There’s no better way to showcase your designs than with a graphic design website designed and created by you. Like every good design, there are a few things you should take into account before you start. First, if you don’t have a domain name for your site, take some time to think of one. Do a few quick Google searches to see what’s already out there. Whatever you decide to name your site, it should stand out in your audience’s mind and be reflective of what you want to accomplish with your graphic design website.
With your domain name selected, take some time to figure out the purpose of your site:
- Showcasing your portfolio
- Promoting your graphic design business
- Discussing design trends
- Sharing helpful links and resources
- Inspiring other designers
Be sure you know the primary goal of your graphic website before you start creating a mockup of your site, which comes next.
Choose a website builder.
Now that you’ve pinpointed the purpose for your graphic design website, you need to pick a website platform on which to build your site. Because you’ll frequently be adding to your collection, you’ll want to ensure you choose a website builder that allows you to update and upload your content with ease. There are plenty of platforms out there that allow you to create a unique layout that will best display your work.
Gather up some great content.
Engaging, up-to-date content helps make a great website and keeps visitors coming back for the most recent updates. Devoting time to creating good content - whether it’s through blog posts or helpful resource pages - can help your website establish a faithful audience and get your venture started off on the right foot. The world of design is always changing, which means you have to stay up-to-date on the latest trends, tools and techniques. Your site should reflect this reality with regular, new content.
Stuck on what kind of content to produce? Below are some ideas that can work well for any graphic design website.
Describe your inspiration, mission and experience.
Allow your viewers to see the motivation behind your designs. Whatever the source of your inspiration, give your readers insight into how you weave your message into every piece you create. Plus, it may give other graphic designers some inspiration. You should also consider including your mission and experience on your site—an artist’s resume.
Explaining to readers what you’re hoping to accomplish with your designs may attract new customers or help you get in touch with designers who share the same goal. If you’re hoping to bring in new customers, including your experience and skills can help boost your credibility.
Show off your collection.
Give viewers a first-hand look at your creations by featuring your entire portfolio on your graphic design website. To ensure your readers can browse through your portfolio consider organizing your pieces by client or project. This way your readers can easily navigate your expansive collection.
With each project, include a short paragraph describing the project's goals and purpose, and if you feel comfortable sharing, the general price you charged for the work. This strategy gives your readers some context behind what goes into the design as well as how practiced you are at visually illustrating an idea. You can then feature the finished product as well as the specific typography, palettes and tools you used to finish the project. Seeing your entire creative process from start to finish will help to inspire your readers as they look through your portfolio.
Discuss the latest trends.
There are always new trends and styles to be aware of in graphic design. Inform readers of new developments with featured articles, videos or podcasts about design trends on your graphic design website. Articles discussing the latest design-related trends in marketing, new typography fonts, or interviews with the best graphic designers are all great pieces of content to feature. Informing your readers about the latest design trends helps to keep your graphic design website relevant and your readers interesting in reading more.
The people behind the design.
If you’re a part of a large graphic design firm, introduce your readers to the creative minds behind the designs. You should consider including a short bio about team members with links to their past and current work. Your team will appreciate the recognition, and your audience will enjoy getting to know the designers.
Even if you’re aren’t part of a graphic design team or prefer to fly solo, including a list of designers your readers should keep up with is a great way to keep your site relevant. Providing links to these prominent designer’s portfolios gives your readers a fast, easy way to view their work and may also increase traffic to your site.
Get social with your audience.
Give your audience a way to get in touch with you. Let people tell you how much they love your work and ask questions about your design process. Include an email or your social media information on your graphic design website to give readers a quick, easy way to get in touch with you. Creating social media profiles on Facebook, Twitter, and other platforms can be an effective way to communicate with people who follow your website and enjoy your work.
Set up an email subscription.
Make sure your readers don’t miss anything new by including a free subscription to your graphic design site. Adding a newsletter or email subscription to your site allows your readers to get alerts whenever you publish something new to your site. This will keep your readers engaging with your site again and again.
Share your resources.
Put your knowledge, skills and expertise to good use by sharing it with your audience - not just on your website but through your social media accounts as well. Include how-to guides or video tutorials on design techniques and tools. This tactic gives you a chance to share your expertise with readers and enhance your credibility.
If there’s a design application or tool that you love and swear by, tell your readers about it. Be sure to include a link to the resource, so your readers know exactly where to go to get the tool. If you’ve created your design application or tool, what better place to promote it than on your graphic design website and through your social media accounts? Let your readers know how your tool—or any of the tools you use—can be used and how it can help create incredible designs.
Show off your customer reviews.
Your designs have earned you numerous compliments, so why not include those on your graphic design site? Including customer reviews and success stories on your site will help to boost your credibility. The more positive reviews you collect, the better your reputation becomes, and soon enough, you might have more work than you can handle.
Bring designers together.
Let your readers know about exciting design events in your area. Include a calendar on your graphic design website to feature both local and national design events so readers can keep up with developments in the design world. You should also include any events hosted by you or your company to engage up-and-coming graphic designers. Whether it’s a conference, webinar or face-to-face with a professional designer, let your readers know about it.
More help for your graphic design website.
Keep the momentum going for your graphic design website by checking out the below resources and getting more ideas on how to grow your new website.