Show off your skills and share your workouts.
You’re the professional; people want to learn from you. Engage site visitors by including videos and photos of you (and maybe some friends) completing a workout, making your newest recipe, or trying new fitness challenges. You could also include how-to guides or step-by-step articles that can help viewers meet their health goals. Feature these videos, guides, and articles either on your site’s blog or on your homepage. Videos can be especially effective in illustrating the correct form for different exercises - something that can get lost if you just write about what you’re doing. Your readers will love seeing you in action and understanding how they can accomplish their health goals and stay motivated.
Discuss your favorite gear and equipment.
Whether you’re a runner, weightlifter, athlete or dietitian/nutritionist, you know what gear and equipment people should use to maximize their results. Maybe you’ve got a pair of sneakers that you swear by or a favorite machine at the gym—whatever it is, tell your readers about it. If you’re in the healthy eating business, let your readers know what grocery stores or kitchen equipment they should be using to create healthy, tasty dishes. You can also include your best recipes or links to ones you enjoy.