Determine your website’s purpose.
Everyone has a different specialty when it comes to medicine. Highlight your area of expertise with a medical website you can create yourself.
Before you start building your site, take some time to think about what you want to accomplish with it, like:
Providing patient and healthcare information
Giving personalized health advice
Discussing the latest medical advances
Setting up a symptom checker or pill identification site
Providing recommendations or reviews on doctors
Whatever you’re hoping to accomplish with your medical website, you’ll want to be sure to create a site that accurately reflects your purpose and goals.
Build a visitor-centric website.
Build a medical website that addresses the various needs of patients and visitors. For example, let patients make appointments online, pay bills, or easily find parking information. Including comprehensive information can help patients feel more comfortable coming to your hospital or medical office. You should also consider including the services each department or center offers, so patients will know if your hospital can provide the treatment they need. A good website builder will easily let you include these different types of pages and functionalities. If you don’t want to go the DIY route, consider hiring a professional web designer who has experience in building medical websites.
Let patients book appointments online.
More and more people prefer to make appointments online instead of over the phone. Allow visitors to do so on your medical website. Make sure the link for setting up appointments is prominent on your homepage. This way visitors don’t have to search through your entire site for.
Be sure that the process for booking an appointment is clear and easy for visitors to accomplish. Consider providing a checklist of things a patient needs to do before their appointment. The checklist could include ensuring their health insurance information is correct or arriving a few minutes early to fill out paperwork. Including this information allows your visitors to come more prepared for their appointment and get treated faster.
Provide a place to pay bills.
Give your patients a fast, easy way to pay their medical bills. Your medical website should include an easy-to-find link on your homepage that directs visitors to your bill-paying tool or page.
You’ll want to make sure that you add detailed instructions on how visitors can pay their balance. Your instructions could include the types of payments you accept, how long payments take to process or what payment plans you have available. Including all this information eliminates any surprises your patients might have when it comes to paying their bill.
Grow your practice.
If you’re looking for talented doctors or health professionals to join your team, what better place to advertise for these individuals than on your medical website? Advertising employment opportunities allows you to find brilliant doctors to help make your practice the best it can be. Be sure to include details about the application process and when potential employees can expect to hear back from you.
Engage visitors with behind-the-scenes content.
You can help visitors and patients feel more comfortable by giving them a glance at all the different things that go on at your medical facility. Below are some ideas for different kinds of content that you can write about on your medical website, so that visitors experience more of a personal connection with your place.
Promote various departments and centers.
If you manage a large medical facility, help your visitors get to know your hospital by including a list of all the departments and centers. Information about the burn center, emergency department, pediatric unit and more should be on your medical website. Go a step further and include all the services each of these departments offer. Your visitors will appreciate getting a closer look at what happens at your hospital and the services you provide.
Share the latest news.
Other than the day-to-day business, there are plenty of other exciting things happening at your hospital or medical business. Share those events with your visitors on your medical website. Including a blog on your site lets you easily update readers about the innovative things going on, like:
Latest medical advancements
Improvements at your hospital
Staff awards or achievements
How patients and doctors are living healthier
Including this information on your medical website helps visitors stay up-to-date on everything that’s happening at your hospital or business. Plus, they’ll get a closer look at how amazing you and your staff are.
Share your research.
If your hospital is heavily-focused on solving today’s medical mysteries, let your visitors know about it. Include a section on your medical website that discusses the research projects or clinical trials happening at your hospital. Keep readers and followers of your site updated, as well. Posting the latest breakthroughs in your field, or announcing new projects or trials are things something your readers enjoy learning about. You should also consider including information about how visitors can get involved as volunteers in your research centers, if such opportunities exist.
Introduce your team.
Let your visitors get to know the individuals that make your institution so successful. Create a page on your medical website that lists your entire staff. Be sure to include information about their specialty, education, and awards, among other things. Include headshots, too. Not only will this help boost your site’s credibility, but it’ll also bump your hospital’s as well. Plus, visitors can “meet” their doctor before receiving treatment, which may help them feel more comfortable.
Let patients get in touch.
Whether it’s scheduling an appointment or asking a general question, visitors need to know how to get in touch with you. Be sure your medical website includes the primary phone number, address and email address for your hospital or medical business. This way visitors don’t have to search through your entire medical website to find your phone number.
Adding your hospital's social media information is also something your visitors will appreciate. Now when they scroll through Facebook or Instagram, they can see what your hospital or medical business is doing. If you encourage people to contact you through social media, make sure you have a staff member who regularly checks the hospital’s social media accounts and responds to any questions or concerns. You can also consider hiring a company that has experience in managing social media accounts for medical organizations.
Show ways to give.
Most of the advancements in medicine couldn’t happen without the generosity of others. Give visitors a chance to donate to your hospital or medical business by including a donation form on your medical website. Be sure to include step-by-step instructions for the donation process and how each contribution will help your organization.
Take it a step further and include patient success stories or how doctors were able to continue their groundbreaking research thanks to public donations. Including these kinds of stories will help encourage visitors to give what they can to your hospital or business.
Find more ways to grow your medical website.
Check out the below resource pages to learn about more ways you can keep expanding the reach and impact of your medical website: