Determine your niche in the market.
Build a website in the time it takes the kids to nap.
Whether you’re new to nannying or a seasoned pro, launching your nanny website is the first step in building your business. But before you get too far into designing your dream site, do a little bit of homework.
First, figure out your place in the childcare market. What do you offer that businesses in your area lack? Are you bilingual and certified to teach another language? Remember, a nanny website is about selling your capabilities as a caregiver, so don’t shy away from including all your impressive accomplishments and abilities. Parents are looking for someone who is responsible, nurturing and energetic enough to keep up with their little ones. Your nanny website should tell your story and explain why you love working with children.
Once you know what sets you apart as a caregiver, you can start considering how you want to build out your website to reflect that.
Get a domain name for your business.
A catchy business name goes a long way toward establishing your brand but take care to keep it relevant and professional. Do a competitive analysis of other childcare businesses to see what types of names work best. Your nanny website and business name should tell people who you are and what you do. If you specialize in infant care maybe include that bit of information in the name of your company. A simple, easy-to-remember name like Newborn Care or Infant Sitter might do the trick. Remember - whatever name you choose for you business will ideally serve as the domain name for your website as well. So once you come up with a name you like, check to see if the corresponding domain name is available before moving forward.
To appeal to a more specific demographic consider choosing a name that includes a reference to your area. Mountain towns tend to have a lot of businesses with the words “alpine” or “elevation” in the name. Conversely, coastal town residents may feel more connected to companies with names that include descriptions like “bayview” or “windswept,” for example.
When it comes to domain names, keep in mind that you can get something besides just a .com. New domain extensions, like .care, can help you get creative with your website’s name.
List your certifications and references.
Caring for someone’s child is a responsibility not to be taken lightly. Show potential employers you are qualified to watch their kids by including a list of your certifications and qualifications. These can include things like:
Early childhood development
It’s also important to list references from families you’ve worked with in the past. In all likelihood, anyone interested in hiring you for your nanny services will want to verify your information and credentials. If you have additional experience in childcare, like volunteer work with a local children’s hospital or your church, include reference contact information in this section as well.
Get found online.
Referrals and word-of-mouth recommendations are great, but when organic methods aren’t enough, you need to get creative. Want to show up at the top of the page when parents search “nanny in my area”? Get listed in online business directories like Yelp, Foursquare and of course, Google. You can find a company that will automatically list your business on all the major directories. The benefit to this approach is that any time you need to update your business listings, you can do so in just one place. If you set up accounts with all the different online directories on your own, you’ll have to log in to each account and update the information for each separate account, which can get time consuming.
Don’t forget to create profiles on established childcare and nanny sites. A lot of families rely on trusted sites like AngiesList or Care.com to find nannies. Having a presence there as well will only help to solidify your qualifications.
Share your knowledge with a blog.
Build your reputation as a nanny who knows the ins and outs of child care with an industry blog. Create an easily-updated blog where you can post articles, tips and more—and gain clout in the search engines while you’re at it. Use your blog to target your childcare audience and include specialized information designed to appeal to your clientele.
Maybe you have a background in special education and early childhood development. If so, show off your expertise on your blog with blog posts that talk about your background and past experiences, both professionally and personally. Just be sure to respect the privacy of past and current clients by not revealing any personal details or information about them.
Nurture your online presence through social media.
Parents will check out social media accounts before choosing a nanny so take care to curate your image. There’s no need to completely scrub your online presence until there’s nary a party picture in sight, but be aware of the impression sent by your photos and status updates. Consider creating a private account for personal use and a business social media account to create a separation of your personal and professional lives. Work on a content calendar to release new content on your business’s social pages and get likes and shares that cement your good reputation.
Take good care of your nanny website.
Keeping your nanny website up-to-date and relevant can take some work. The below resource pages can help you along the way, making it easier to stay on top of your online presence: