Circulate more stories with a unique news site.
Design and create a newspaper website specifically for sharing breaking news and in-depth investigations. Before starting, be clear about what news you will be reporting on. Determine whether you will provide a platform for national or local events, so users know what to expect. And be sure to cater your content to the right audience.
Creating an “about me” section on your website will allow readers to learn more about who is distributing the latest news. Once you’ve decided what news you want to share, make your website the go-to place for all the gripping stories by focusing on information that is worthy of writing about.
Share the scoop.
The beauty of a creating a newspaper website is the ability to deliver a site that gives your audience all the news they want. But before you can create your customized newspaper website, spend some time figuring out your approach.
Once you know how you’d like to report on a subject, stay organized. Design your website according to a topic and make it easy for readers to gain access. Whether it’s sports, politics, art or all of the above create distinct tabs for readers to choose from.
The latest from your area.
Feature the latest news and events from your state and city. Include a module that updates with the latest news happening in your state. Or use a calendar to keep track of upcoming events like elections or little league games. Write articles for every demographic in your area. Reporting on the latest winners of high school state competitions or local restaurants can show how invested you are in the city. Creating a local presence is integral to becoming a reliable website for those seeking information about the latest happenings in town.
Feature breaking news.
Keep your readers in the loop by updating your newspaper website with breaking news and developing stories. Be the first to create a captivating headline that will get distributed by engaged readers. Make sure to be honest when delivering breaking news. People will come to your site for the truth regarding the latest events and your content should respond accordingly.
Keeping up with changing events has never been easier when you can update posts in just seconds. Make sure your articles circulate throughout the day, so that your news is always fresh. A lot can happen in a single day, so make your website a reliable source for the newest information.
Offer reader subscriptions.
Give readers continuous access to the issues and stories they care about most with email subscriptions. Offer limited-time special content or the latest on developing news stories. Creating personal incentives through discounts or exclusive content will keep your emails out of the junk folder.
Subscriptions are also a terrific way of generating revenue and improving the quality of your news and website. Consider granting access to a limited amount of free articles every month for new readers and unlimited access to your subscribers.
Capture more than the story.
Go beyond just the facts of a story with high-quality photographs. Leverage the power of user-generated content and put out a call for freelance photographers to submit shots to your newspaper website. Help support local photographers by publishing their photographs and elevate the content of your newspaper by providing detailed descriptions of an incident.
Create a comment section in each article you write. Some news can stir up controversy or become a common talking point around town. A comment section will give you direct access to public opinion and help readers stay engaged.
Embed RSS feeds for more content.
Instantly notify your readers of updates as they happen with integrated RSS feeds. Craft a well-rounded homepage where readers can stay informed through a variety of sources. Make your website a hub for all things news.
Increase search engine rankings.
Grow your audience and become one of the web’s biggest newspaper websites. Don’t know SEO? Search for the best SEO practices on Google and begin integrating them into your website. Rise to the top of the search results by targeting keywords and phrases on your homepage. Make sure to target the audience that will find your site valuable and watch as your readers grow thanks to your efforts.
Leverage social media platforms.
Allow your readers to share news stories on their favorite social media platforms with a single click. Create a Twitter account and let your followers retweet or favorite popular headlines. Broaden your readership by catering your content to a different generation.
Develop an Instagram account to give people behind-the-scenes access on the latest stories developing. Create 24-hour long posts your viewers can watch allowing them to step into the shoes of a news reporter.
Additionally, make a Facebook page people can like and share on their newsfeed. Growing your social media presence is one of the best ways people can stay informed and is bound to help your website grow.
You’ve launched your newspaper website. Now what?
Once you launch your newspaper website, it’s important to keep it up-to-date. You can also check out the below resource pages to learn about more ways to extend the reach and impact of your website: