Determine what kind of website you want to build.
You’ve spent countless hours on your work. Show it off with a unique portfolio website.
Before you dive into creating your site, there are a few things you need to consider. First, what’s the purpose of creating your site? In other words, why are you creating a portfolio website? Are you looking to attract new clients or employers? Are you looking for a central location to showcase your work? Taking some time to think about the purpose of your site will help you build a more comprehensive one as well as decide which website builder has all the features you need to build the website that you want.
Choose a domain name.
After you’ve figured out the purpose of your site, you need to choose a domain name. To get some inspiration, check out some other websites and see what you like. Whatever you pick, make sure it’s simple and easy to remember and should reflect the purpose of your site.
While you can always choose a .com for your domain name, keep in mind that there are a lot of new domain extensions that are now available - especially for artists!
Unveil your collection.
Show people how talented you are by featuring your strongest pieces on your website. Including slideshows, thumbnails, photo galleries, or video presentations of your work is a perfect way to show off your skill and depth. Be sure to include a brief description about each of your pieces so visitors better understand your collection. You can also check out how examples of portfolio websites to get ideas for how best to display your work online.
Create targeted content.
To help make your website successful, think about your audience. Who are you hoping to target with your work? Potential employers? Customers? Whoever it is, take some time to think about who you’re targeting. Creating website content with your audience in mind will give it a stronger focus and help it resonate better with visitors.
Share your background.
Your visitors want to get to know the genius behind the work. Tell your followers about how you got your start and the inspiration behind your work and process.
If you’re looking for new freelance opportunities, include a section speaking to potential employers or customers. Be sure you let your followers know where your work has been featured and give an overview of your professional background. Doing so will help them determine if your product or service is a good fit.
One of the most significant ways you can increase your site’s credibility is by featuring customer testimonials. Featuring customer quotes or reviews about why people love working with you will help build trust with your audience. Plus, potential employers or customers will get an idea of what they can expect when they work with you.
You can’t expect potential clients or employers to guess what you do just by what’s in your portfolio. Make it clear by providing a breakdown of your services on your website. Whether you’re focusing on web design, copywriting or development give some details about how your product or service can solve your customers’ problems.
Share your expertise through a blog.
No matter what field you’re in, share your knowledge by featuring a blog on your portfolio website. Posting articles that discuss the latest breakthroughs, trends or news in your area can help build trust with your audience. They’ll see that you know what you’re talking about, which will also increase your site’s credibility.
Keep visitors in the loop.
Encourage people coming back to your site by allowing them to subscribe to your content updates. Feature a prominent subscription button on the homepage. Whenever you publish a new blog post or finish another project, your followers will know about it. Your visitors will love seeing your portfolio grow as you expand your knowledge.
Connect with your audience.
Give your visitors a chance to connect with you. Feature your contact information, like your primary phone number or email address, to give your visitors a chance to send you a compliment, set up an interview or request your services.
Consider making it even easier for your visitors by featuring a contact form on your site. A simple form that asks for a users’ name, email and message allows visitors to get in touch with you in seconds.
Grow your social media presence.
Give your visitors a chance to follow you on social media. Include links to your Facebook, Instagram, Twitter, Pinterest, Linkedin and other social media platforms to increase traffic to your site. Follow other people in your field to see how they promote and share their work on social media platforms. Implement strategies that catch your eye and align with what you do. Keeping up an engaging social media presence will keep you and your work front of mind for followers.
Keep growing your portfolio website.
Don’t let your portfolio website stagnate after you launch it. Check out the below resource pages for more ideas on how to keep the momentum for your website moving forward: