Define your website’s goals.
Finding a new home involves a lot of work. There’s getting pre-approval for a loan, homes to visit, and (in the end) packing to do. As an agent, you can help buyers manage the workload with a real estate website built by you.
Before you start designing your site, there are a few things you need to figure out. First, what’s the purpose of your site? Are you hoping to create a place for people to search for available homes and apartments? Do you want to promote your real estate company or your services as an agent? Do you want to create a place for people to compare realtors?
Whatever your purpose is, take some time to figure it out. Doing so ensures you create an organized site, and it can help you choose the right website builder for creating your new site. For instance, on a real estate website, you’ll definitely want to make sure to include images of properties for potential buyers. Make sure the website builder you choose allows you easily add image galleries or slideshows. If you’re a real estate agent, maybe you want people to be able to schedule an appointment with through the website. That means the website builder should allow you to add an online appointment feature.
In summary, you need to take time to think through all the features you want on your website. Check out other real estate websites to figure out what you like and don’t like as a visitor. Once you’ve compiled a list of what you want, verify that the website builder you’re considering has everything you’re looking for.
Get your domain name.
You know the focus of your website, but now it needs a domain name. Your domain name should reflect the purpose of your site, and it should be easy for visitors to remember and spell. If you’re a real estate agent, it could be just your name. For a larger real estate agency, it could reflect the company’s name. However, you could also choose a domain that reflects the region you serve, like www.HomesinSanDiego.com.
When considering a domain name, you might be surprised to discover that there are lot of different options available apart from a .com. Some newer domain extensions that you could use include .apartments, .casa, .condos, .properties, and of course, .realestate. And there are many more real estate related domain extensions apart from just those, so take some time to check out all the different options and take advantage of the ability to create a truly unique domain name.
Once you’ve picked out your domain name (and of course your website builder), you’re finally ready to start building.
Create content for your website.
There are a lot of real estate websites already out there, so what you put up on your website will help distinguish your site from the others. Take the time to write unique, engaging content on your website. Think about what visitors might want to see and read about when it comes to real estate in your area. Check out other websites to see what they do well (or what doesn’t work well at all).
Not a writer? Content is a foundational part of every website, so it might be worth it to consider hiring a writer to help you flesh things out at the beginning, if you don’t feel that you’re up for the task yourself.
Choosing a place to live isn’t a decision people take likely. Buyers want to find the perfect place to call home, which means you need to deliver an ideal real estate website. Help renters and buyers feel more comfortable using your site by posting your goals and mission on your site. In short, share little about yourself. Communicating with visitors about how dedicated you are to helping them find their next home can help increase your credibility (and your client list).
Write about your team.
If your new website represents a company, and not just yourself, then you’ll want to introduce the different members on your team, as well. Posting information about each of your agents, including their background, experience, and a fun fact or two will help visitors feel more comfortable in reaching out to your agency and in choosing the realtor that best meets their needs.
Feature home design ideas.
For first-time homeowners, figuring out how to create beautiful spaces in the home can be difficult. Create a page where you post design ideas for various areas throughout the house. Include pictures of room layouts, color schemes, or home decor that visitors can browse through and get ideas for their own homes.
You should consider grouping these photos by room. For example, create a gallery for kitchens and another for master bedrooms. Each gallery should contain ideas for a specific room. Organizing your information in this way can help visitors find the inspiration they need.
Add a blog to your site.
Once you’ve gotten visitors to your site, you need to keep them coming back for more. An effective way to do this is by featuring a news section or blog on your website. Dedicate this section to sharing the latest news with your visitors. Articles that discuss the real estate market or current mortgage rates are all great pieces of content you could publish here.
Don’t forget to update this section frequently. Having a steady stream of new content will not only keep visitors coming back for more, but will also increase your site’s credibility.
Post your client testimonials.
One of the most effective ways to bring in new clients is by letting satisfied clients brag about you. For prospective clients, seeing how you helped other people close on a home will increase their confidence in your abilities. Consider posting customer reviews either through a short paragraph or a YouTube video so potential clients can see what kind of experience they’ll have when they use you as their realtor.
Include a site search feature.
The majority of people who come to your site want to search for apartments or homes that are available for rent or sale. Featuring a search bar on the homepage of your website ensures you’re meeting their needs.
Your search functions should be easy to navigate and customized to meet the needs of your audience. Whatever factors are most important to potential clients (price range, number of bedrooms, amenities, location, etc.), include them in your search bar like price range. Incorporating these filters provides visitors with a easy search experience and allows them to find homes that include everything they want.
Provide a calendar of events.
Feature a calendar on your site that lists the day, time and location of future open houses. For each open house, include as much information as possible about the home, as well. Including details like the square footage, the number of bedrooms and bathrooms, special features and more will help visitors determine if they should do a walkthrough of the house.
If you hosts other events, like informational sessions for first-time buyers, make sure to include those on your calendar, as well. You can encourage people to attend all your different event by sending email reminders or posting to your different social media accounts.
Keep visitors updated through email.
Finding a new home can takes a lot of time and effort. When potential home buyers aren’t searching for homes, they’re probably attending open houses or meeting with their realtor. Help them stay up-to-date on everything happening on your site by including an email subscribe button on your site.
Allowing visitors to sign up for email updates or your weekly newsletter ensures that they don’t miss a new listing or an open house event. People will appreciate you doing everything you can to help them save time and stay updated.
Make it easy to get in touch.
Whether your visitors want to set up an appointment with you or have a question about a particular home, they need a way to get in touch with you. Give them a way to contact you by featuring your contact information on your website. Post your primary phone number, email address and office address so people can send you a quick message. Don’t forget to include your social media information as well.
Take the next steps with your real estate website.
Once you’ve launched your real estate website, you can keep things moving forward by checking out the below resources on email marketing, SEO, and more!