Create content for your website.
There are a lot of real estate websites already out there, so what you put up on your website will help distinguish your site from the others. Take the time to write unique, engaging content on your website. Think about what visitors might want to see and read about when it comes to real estate in your area. Check out other websites to see what they do well (or what doesn’t work well at all).
Not a writer? Content is a foundational part of every website, so it might be worth it to consider hiring a writer to help you flesh things out at the beginning, if you don’t feel that you’re up for the task yourself.
Choosing a place to live isn’t a decision people take likely. Buyers want to find the perfect place to call home, which means you need to deliver an ideal real estate website. Help renters and buyers feel more comfortable using your site by posting your goals and mission on your site. In short, share little about yourself. Communicating with visitors about how dedicated you are to helping them find their next home can help increase your credibility (and your client list).