Attract new students.
There are a lot of perks in attending your school, so why not use your school website to persuade potential students? Consider creating a page on your site that’s specifically for potential students or parents.
For higher education institutions, provide a glimpse into your school’s campus life and housing. Perhaps you want to feature your affordable tuition rates. Whatever sets your school apart, make sure it’s visible upon first glance. Readers will love getting a first-hand look at what kind of education and lifestyle they can expect at your school.
If you’re a primary or secondary school, highlight your college prep classes or advanced programs. Show how dedicated your school is to giving students the best education out there, no matter the grade level.
Showcase your educators.
A lot of what happens at your school wouldn't be possible without your fantastic faculty. Give them the recognition they deserve with a faculty section on your school website. This page could include an entire list of your faculty, yearbook photos, the subjects they teach and their contact information. Your faculty will love the recognition, and potential students or parents will enjoy getting to know your faculty before classes begin.