Start with the basics: The site’s purpose and domain name.

Every school has a different commitment to education. Show off what motivates your institution with a school website built and designed by you.

Before you start building your school website, you need to ensure you know why you're creating one. Are you looking to let your community know about everything your school is doing? Or are you more interested in targeting potential students? Perhaps it’s a combination of both. Take some time to think about what you want your website to do for your school. Doing so will help you build a comprehensive, specific site your audience will love.

With your purpose in mind, it’s time to pick a domain name for your school website. You’ll want to choose a domain that includes the name of your school to make it easier for people to find it through an Internet search. However, including your school’s mascot or motto can also make it stand out in your audience’s mind. Whatever you choose, be sure that it’s simple, easy to remember, and catchy.

Select a website builder.

No matter what the purpose of your school website is, you’ll want to pick a website builder that allows you to upload and update content without hassle. Some website platforms include a simple, easy-to-use functionality with customizable templates and a variety of plugins. If you’re looking for extra features (such as the ability to add an eCommerce store), be sure your website builder comes equipped with them. You'll also want to look at other school websites to figure out what website platform and design elements work best for school sites. This technique will help you create a school website that stands out from the crowd.

Add a blog.

Creating a blog on your site allows faculty and staff to share informal updates on the latest developments in their department, new teaching techniques or how to help students succeed. Your blog can also be a fantastic place for your students to get involved. Create a collaborative environment and ask students to write about the activities happening at school or about student successes.

Connect through social media.

Give your audience a way to connect with you online. Allow readers to follow you on social media by including links to your school's social media profiles. Allowing easy access ensures your readers to stay up-to-date on everything happening at your school as they scroll through Facebook or Twitter.

On each social media profile, make sure to include your school’s primary phone number or email address so readers can contact you directly if they have questions about your school.