Define your role.
Let your love for science shine through on a customized science website. Share your expertise and enthusiasm for all things science with a dedicated online presence full of education resources, industry updates or specialty equipment.
The subject of science is vast, so pick a specific focus to narrow and define the purpose of your website. Choosing a field or discipline to focus on also helps to inform the kind of content you include on your site. Once you’ve decided on the direction, perform a quick content gap analysis of competing sites to understand what’s already out there, what’s lacking, and where your content can fill in the gaps.
Present the facts.
The next steps for creating your science website are choosing an impactful name and deciding on a design and layout. No need to panic—you don’t need a background in website design to create an impressive science site. There are hundreds of website hosting services to choose from that allow you to easily customize the look and feel of your site with pre-designed layouts and templates.
The benefit of using design components like templates is the time you save when you need to update your site with new information. Remember, the information you have to share and your passion for science are the reasons you launched your website in the first place, so take some time to organize the content. Consider your users and how they’re likely to interact with your site.
Create an e-commerce opportunity.
Fill a need for educators and professionals alike and sell science equipment directly from your e-commerce science site. Schools and labs use a lot of glassware and equipment like chemical solvents, safety goggles and scales. If you have the resources and interest stocking the supply shelves for science-based businesses, an e-commerce component of your website is a great way to bring in revenue.
Dazzle with demonstrations.
Leverage the power of video and include videos with shareable clips of science experiments. Link to your social media accounts and direct followers back to your site for step-by-step instructions on how to recreate interactive displays. Tailor the videos to appeal to different levels of science literacy and consider organizing your content by grade or competency level.
If you feel comfortable sharing your methods, include written instructions for experiments and hypotheses. However, take note not to include anything dangerous or potentially harmful so as not want to be liable for mishaps by viewers. Include the links to your social media accounts and make articles and videos instantly shareable.
Connect with experts.
Reach out to professionals in your area and across the Internet to others in the science community. Find passionate individuals to interview about their work in different fields. Asking qualified scientists to consider contributing content to your website is beneficial to both parties: the scientists get their names out there, and your website has new content to feature. If you have the means in your budget, considering paying freelance writers with experience writing about science to contribute to your site with content like:
- Blog posts
- Research projects
- Scientific studies
- DIY experiments
Spotlight science organizations.
Do some research into different science groups to include on your website. Make sure to choose sites that are professional and reputable, and in line with the same topics and processes as your site. This is a chance to give a major shout out to organizations that you’ve admired and encourage your readers to give their support as well. You could also include links to podcasts like NPR’s Science Friday, which focuses on general science topics and features weekly discussions. Most newspapers, magazines and new channels have science-focused segments and content so look to your favorite publications to find content.
Share breaking science news.
Keep readers informed of the latest breakthroughs and updates happening in the world of science. As a scientist, you have your favorite blogs, websites, journals and publications that you turn to visit to stay updated. Sharing those resources and links on your site shows users you know how to find reputable sources to support information and builds credibility.
Post questions to your followers on message boards to get the conversation going. For example, how does the practice of science fit into the rest of the education system? Many schools have begun to feature STEM-focused classes and curriculum. The STEM field consists of Science, Technology, Engineering and Math, and the has become a popular field in the last few years. Encourage readers and commenters to link to research and journals as evidence to support their opinions.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your science website: