Focus on your purpose.
Elevate your swimwear offerings and make a lasting impression with a custom, ecommerce swimwear website.
Your passion for swimwear has led to you creating a website. Now what? Do some reflection to determine the purpose and goal of your site. There are many options for building a swimwear website, so narrow your scope and ask yourself some strategic questions. What are you looking to do?
Consider some options:
Sell swimwear online
Blog about the industry
Connect with designers
Without having a clear direction for your swimwear website, you run the risk of launching unfocused content. What should your website focus on? Your best bet is to create a site that suits your needs and interests. Once you have a clear picture of what you want to do, you can better find a website builder that provides all the features you want to include on your new site.
Identify your audience.
Along with determining the direction of your website, you should also take some time to figure out the audience and demographic that most aligns with your business. Who does your swimwear appeal to most and why? Check out other websites and identify web design and layouts that you find appealing.
If you’re struggling to identify who your brand is for, consider going back to the goals you’ve set for your business. Maybe you’re driven by a passion to provide everybody with swimwear that makes the wearer feel confident. Or, perhaps, your focus is on selling swimwear that is made from sustainable fabrics. Often the goals of your brand will be what draws in customers.
Set up your online store.
A brick and mortar commercial space comes with lots of costs: rent, utilities, employees. No need to stress--set up an online store to sell your swimwear and grow your business. Whether you’re starting with just 15 products or scaling up to 1,500 different items, an online store is the fastest, easiest way to get your designs in front of the masses. Look for a website builder that allows for easy eCommerce integration and provides a seamless shopping experience across all devices.
Communicate with customers through email.
Your business relies on your customer base. Keep followers in the know about upcoming swimwear sales, trends and industry updates with email campaigns and newsletters. Beyond announcing new products, email campaigns are a great way to stay relevant and top-of-mind with fans of your swimwear:
Send out coupons to encourage buyers
Ask for reviews on social media
Set up a referral plan for frequent customers
Host giveaways to build brand loyalty
Include an email address, phone number or other contact information on your website to let customers get in touch. Being responsive and available can go a long way to establishing customers for life.
Blog about the latest trends and more.
Include a blog on your swimwear site where you post articles and updates about the swimwear industry. Encourage past customers to send in pictures of themselves in swimwear purchased off your website and get permission to feature them on your blog. Showing prospective shoppers what the designs you carry look like on real humans (not just models), gives them a better idea of what to expect.
Keep your swimwear website in the fast lane.
Once you’ve launched your swimwear website, it’s important to keep it up-to-date. You can use the below resource pages to discover more ways to expand the reach and impact of your new website: