What do you weld?
Advertise your services and skill on your custom-designed welder website.
Learning the craft of welding may require an apprenticeship or training at a vocational school. If you are lucky enough to find a dedicated welding mentor you may learn the trade faster than most. Whatever path you took to gaining welding experience is your own. The next step is taking your passion for welding public: create a welder website.
You are in the position of deciding what your website becomes and how you go about achieving your goals. Take some time to figure out what it is you hope to accomplish with your welder website. Are you looking to advertise your services as a welder? Sell metal-work you’ve created? All of the above? The purpose and goal of your website will inform the content you create and release.
Show off your abilities.
If building your portfolio is your aim, let your potential clients see what you can do. Creating a customized welding website gives you the power to generate interest in your craft. Include images of past jobs you’ve completed, links to commissioned pieces and other welding work to show off what you can do. Add some movement and include video of you working. Ask a friend to film you in your studio or invest in a tripod and use your smartphone to capture the action. Footage of you at work will impress visitors to your site. It’s also a great way to communicate the effort and skill welding takes.
Sell your work.
Give people a portal to view and buy your latest creations. Design an online store and sell your works day or night. Most hosting and website building platforms will provide everything you need to build a functioning welder website with an ecommerce feature. If you decide to go into the online marketplace route, consider establishing a clear shipping and returns policy before you take your first order. Protect yourself and your business with an upfront statement about how you plan to handle customer information, what you charge for shipping, what your policy is on customer satisfaction and how you intend on processing returns and refunds. It’s better to have a plan in place before you start selling, so that customers know what to expect when they buy from you.
Brag about your accomplishments.
Did you complete an extensive welders course? Are you certified for things like high-altitude or underwater welding? List the different types of certifications you’ve earned and the welding specialties you are licensed to work in. Demonstrate your versatility and include examples of the different types of welding work you practice.
Book more jobs.
A welder website is a cost-effective way to showcase your abilities and bring in new business. Let readers and visitors to your site know that you’re available for custom work or commissioned jobs and refer them to clients you’ve worked with in the past. Link to websites that have examples of your work, or include your own images. The bigger online presence you can create the more you solidify your reputation as a welder and artist.
Reach out to clients.
Engage with and grow your customer base on social media by sharing regular updates on pieces you’re creating, business announcements or things you find inspiring. Not only will this type of engagement appeal to your followers but it also helps get you more exposure. The more platforms you’re on, the more you post to different sites, the more visible your work becomes. Keep clients up to date with email campaigns, newsletters and announcements, and ask for reviews from past clients to improve your online reputation.
You’ve launched your site: now what?
Check out these helpful resource pages to maximize the impact and reach of your travel website: