What is GoDaddy's AI Visibility tool?
GoDaddy Visibility shows you how your business appears when people search using AI platforms like ChatGPT and Claude, and gives you practical ways to improve it. It’s designed for small businesses, so it’s straightforward and easy to act on.
Why does AI platform search matter?
More people are turning to AI assistants to find local businesses and services. When someone asks ChatGPT or Claude (with more platforms being added soon) for a recommendation, the AI draws on information it has indexed about businesses online. If your business isn't mentioned or cited in those responses, you may miss out on potential customers.
AI Visibility gives you a score so you can see exactly where you stand, then points you toward the specific content changes most likely to help.
How does GoDaddy Visibility work?
The tool generates a set of initial prompts (questions) that your potential customers might ask an AI platform when looking for a business like yours. You can edit the provided prompts and add up to 10 more, for a total of 20. It then runs those prompts on ChatGPT and Claude and checks whether your business appears in the responses. GoDaddy Visibility then suggests specific content changes most likely to help.
Example: A general contractor's leads are dropping because customers are finding answers through AI instead of through the company’s website. GoDaddy Visibility checks their website, finds the gaps where their business isn't showing up, and recommends specific improvements, like updating service pages, adding a pricing FAQ and writing a few targeted social media posts. It takes a few weeks, but leads come back as the business becomes easier to find and trust.
To use GoDaddy Visibility, follow the steps for getting found with GoDaddy’s AI visibility tool.
Do I need a GoDaddy website to use it?
No. GoDaddy Visibility works with any website, whether it's hosted with GoDaddy or somewhere else. Simply take the recommendations the tool gives you and apply them to your website.
In fact, you don’t need a website to get value from GoDaddy Visibility. You can still get useful insights into how your business appears in AI answers like ChatGPT and Claude, even if you don’t have a website.
Is this the same as SEO?
Not exactly. Traditional search engine optimization (SEO) helps your business rank in Google search results. GoDaddy Visibility focuses specifically on how your business appears in responses from AI platforms like ChatGPT and Claude. Both are useful, and improving your content for one tends to help the other.
How is this different from Yoast, Semrush, Moz, Ahrefs and other similar tools?
Those tools are powerful but they can be complex, time-consuming and expensive. GoDaddy Visibility is built for small business owners who want a focused, affordable tool that helps them get found online. It combines website optimization with AI visibility insights and gives you clear, step-by-step guidance to improve your online presence over time, without needing to be an SEO professional.
Does GoDaddy Visibility cost extra?
No. GoDaddy Visibility is included with your paid Websites + Marketing or Digital Marketing subscription at no additional cost. It’s also available during your initial free trial so you can try it out, but after the trial expires, you’ll need to sign up for a paid plan to keep using GoDaddy Visibility.
What does my GoDaddy Visibility score mean?
Your results show two types of visibility:
- Cited: The AI used your business as a direct source. This is the strongest visibility signal.
- Mentioned: The AI named your business in a response but didn't rely on it as a primary source.
Your overall score is a number from 0 to 100, based on how consistently your business shows up across platforms and prompts.
| Score | Rating | What it means |
|---|---|---|
| 76–100 | Excellent | Your business appears frequently across AI platforms |
| 51–75 | High | Appearing regularly, with room to improve |
| 26–50 | Moderate | Appearing occasionally, with significant opportunities to improve |
| 0–25 | Low | Rarely appearing in AI responses |
How long does it take for improvements to show?
Once you’ve made the recommended improvements, AI platforms can take several days to reflect the new content you've published. Meaningful improvement typically comes from taking multiple actions over time.
Does GoDaddy Visibility guarantee I'll rank higher or be shown in AI answers?
No. GoDaddy Visibility helps your business do everything it can to be found online and tracks your progress so you can see what's working, but search engines and AI platforms constantly change how they work, so we can’t guarantee specific results.