There are a few key pin topics and types that you will want to consider using when planning your Pinterest strategy for winter. In actuality, ideas for holiday pins aren’t much different than non-holiday pinning. Often, you can use the exact same kinds of pins as you would for spring or summer — just switch up the scenery and graphics or colors and fonts to give them holiday appeal. However, I’ve found that there are five basic pin categories that are perfectly suited to winter holidays like Christmas and Hanukkah.
5 categories to explore for winter holiday pins
While you can cover just about anything for winter holiday pins, these five will likely be the most useful.
You can drill down even deeper into these categories for dozens more creative designs. But if you limit your Pinterest strategy to some (or all) of these five topics, you are off to a good start. I’ve broken down each of these into a curated list of potential image resources. This will save you tons of time as you start digging into creating your holiday pins this year.
This category of holiday pins is relevant if you sell food, cookbooks, are an expert in nutrition, plan parties, are a parent, or have a restaurant of some kind.
A tutorial pin shows the steps you take to accomplish a task as images, text or a combination of the two. This image would also work as a recipe pin if it was taller and had more information such as ingredients and all the steps of making these sugar cookies.
If you want to make some pins that are food related, start with photos of your own products of course, but you can also find a ton of great images online to work with. These can augment your current photos and be used in many creative ways.
Let’s look at some of my recommended resources for food-based pins.
Images for Christmas holiday foods:
- Christmas Foods and Backgrounds: 35 photos with festive food and holiday decorations
- Christmas Cooking: Photo of gingerbread and cookie cutters
- Christmas Cookies: Photo of gingerbread, cinnamon sticks, twine
- Winter Collection Scene Creator: 692 items and 7 premade Photoshop mockup scenes
- Hand Drawn Icons Bundle: Cute collection of 45 sets of icons, including a holiday set
- Beverage with Candy Cane: Free photo from Pexels
- Tray of cookies: Free photo from Pexels
Images for Hanukkah holiday foods:
- Holiday Dreidel + Macarons: Photo of handmade dreidel with macarons in blue and white
- Jewish Holiday Hanukkah Background: Photo of menorah, doughnuts and dreidels
- Happy Hanukkah: Background with menorah, burning candles and donuts
- Symbols of hanukkah on blue background: Presents, candles, dreidel on blue background
- Watercolor Jewish Holidays Vector Set: Cute Holiday-themed drawings including Hanukkah
- Round Braided Challah Bread: Photo of unbaked challah bread in woman’s hands
- Round Challah Bread: Photo of baked challah bread with white and black sesame seeds
It’s the ideal pin subject if you have a store specializing in many types of decorations or even just one single kind of decoration, like wine glasses. You can show a variety of accompanying decor items and include your own product alongside those so customers can get an entire look by buying all the products. You could showcase these items as a single photo, a grid of photos, a tutorial pin, or a fun wish/gift list. And you can make these pins look seasonal by what’s pictured in the image, colors, and with fonts.
In the example above, there’s an array of a few holiday-themed photos showing decor. Over top of the pin is a header area with a backdrop pulling in a nice Christmas red, and of course the wording “Christmas Decor” makes it crystal clear what topic this pin is about.
Let’s check out a few resources you might like if you’re looking for stock photos of holiday decor to add to your pins.
Stock photo resources for holiday decor:
- Pinecone and lantern: Free stock photo on Pexels
- Christmas tree baubles: Free stock photo on Pexels
- Christmas tree celebration: Free stock photo on Pexels
- Christmas gifts and lantern: Free stock photo on Pexels
- Silver glittered snowflake: Free stock photo on Pexels
- Person holding ornament: Free stock photo on Pexels
- Decorations on wall: Free stock photo on Pexels
- Close-up of yellow Christmas lights: Free stock photo on Pexels
If you sell clothing, you will never be at a loss with holiday pins because people need clothes year-round. So the approach for winter holidays is to show clothing that’s appropriate for the weather changes — plus clothing for parties. And don’t forget accessories! This topic is also great for stylists or people who provide a styling service and create lookbooks and guides.
Above is a classic example of a clothing pin, from Putting Me Together. If a customer is planning for the switch from warm weather to cold weather, they don’t want to buy a hundred new outfits. They want a few pieces that they can mix and match that look stylish, and keep them warm.
Instead of displaying these outfits on people wearing them in a scene, they’re shown as single items on a white background. That makes it really easy to show how each piece layers together with the next and what substitutions can be made.
There are myriad other holiday pins that work for clothing, such as single photos, a grid of photos, or even an infographic with symbols to represent each clothing type (blouse, skirt, etc). As with the other pins we’ve looked at in this article, you can create a cohesive holiday theme by incorporating appropriate wording, colors and fonts into your design.
Typically, if you’re a stylist, you’re probably going to want to link to real pieces of clothing that someone can buy. Or if you sell clothing you want to link to your actual product. But you might find that for your website, guides or infographic style pins, you need icons and drawings to represent different types of clothing. So below are generic clothing photos and icon resources that you can start with for you clothing related pins.
Image resources for stylists:
- Short boots with denim: Free stock photo on Pexels
- White women’s turtleneck and red nail polish: Free stock photo on Pexels
- Woman crouching in jacket and boots: Free stock photo on Pexels
- Tall boots with red pants and white sweater: Free stock photo on Pexels
- Knitted sweaters photo: Stack of sweaters for flat lay or background behind header
- Beanie Hat Mockup: Editable Photoshop mockup of beanie hat
- Winter Bundle: 15 styled stock photos in winter theme
- Winter Wear: 15 vector icons of winter clothing
- Set of Clothing Icons:188 line and flat icons depicting clothing
These holiday pins couldn’t be any more perfect for winter. From exchanging gifts at home with family and friends, to bringing items to parties you attend, or even just treating yourself, they’re everywhere!
You can also play with the Christmas list idea and create a Santa “naughty or nice” list on a fun parchment paper graphic or someone in a Santa suit holding the list. You can even get very simple with a colorful background or photo and a text list overlaid on top. Just bring in the holiday theme with fonts, colors or graphics.
You can create a long list of holiday pins like this in its entirety plus a shortened version. In the short version you can cut off the view of the bottom of the image to build some suspense. Then readers are intrigued and want to see the entire list so they click through to your post and ultimately to your product links.
Mockups for drinkware pins
If you sell cut files for drinkware or custom mugs then these mockups will be perfect for you to use in your gift list pins:
- 12oz White Dollar Tree Mug Mockup: Two mugs in Christmas scene with ornament
- 14oz White Stoneware Dollar Tree Mug Mockup: One mug in night time scene with Christmas tree
- Christmas Save a Cup Latte Mug Mockup: Latte mug in Christmas garden window
- Background Scene Creator Christmas Edition: Scene creator made for drinkware mockups
Images and graphics for wishlist pins
If you’re making a “wish list” or “Santa’s Naughty and Nice” list then you might want to use a parchment or scroll graphic as your background:
- Old Paper Scroll Illustration: Graphic of parchment scroll
- Santa scroll: Photo of Santa holding naughty and nice scroll
- Ancient Scroll and Feather: Graphic of quill and ink with scroll
- Christmas mockups bundle: Great mockups set for santa lists or wish list letters
Sometimes you just want to promote your holiday sales with holiday pins. You might not even have a product photo to show and that’s OK. You can make your holiday sale stand out with background photos, colors, graphics and fonts themed to the season.
This example could work for any company that sells items. No need to picture the product. If a customer is following this company because they love them, they’ll notice this ad for 25 percent off and free gift wrapping, and click right through to get in on that deal. You’ll often see this style as a promoted pin.
It’s easy to make sales and promotion pins like this with the right background photos, fonts, and graphics. Here are a few you can start with.
Holiday sale graphics and background images
- Christmas Dessert photo: Perfect for adding some “sale” text over top
- Shabbat Shalom Icon Set: Great icon sets for Jewish holiday sales
- Shabbat Shalom Collection: Flat line style icons for Jewish holidays (great for greeting cards too)
- 6 Christmas Retail Sale Tags: Set of six High quality vector retail sale tags and clearance tags
- Christmas Overlays and Tags: Christmas calligraphic collection of overlays and gift tags
- Vintage Christmas Photo Overlays: 10 premade layouts and 9 custom icon graphics
- Christmas Photo Overlays: Christmas wish overlay graphics to put on your photos
- Real Snow Overlays: Add on top of your photos to give a snowy effect
- Winter Border Snowflakes Decor: Embellishment graphics to add to your pins
- Watercolor Folk Christmas Clipart: Colorful graphics to embellish your pins
- Christmas Beauty: Font duo + swashes
- Christmas Town: A jolly serif font
- Tingler Duo: Two handwritten fonts
- Winter Holidays–fairytale font and Christmas freebies
- Isabel: Serif font with a holiday flair
- Natale Xmas Font: Christmas font and bonus
- Madina Script: Elegant script font and personal favorite of mine
I hope you found some inspiration in this list for your Pinterest strategy this winter.
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