Starting a career in social media strategy by necessity is no easy task. Ashten began as a deejay, and knew she had to find new ways to create a following for herself. Once she realized she had a gift for staying a couple steps ahead of the next person, she took her social media strategy skills to the Chicago political realm. It was in this function that Ashten began to flourish as a thought leader in her field. In her time, Ashten has been called on by the likes of Clear Channel nationwide to help manage on-air talent communities, as well as held deejay residencies for industry giants like Google and CISC. She currently works at GoDaddy in Phoenix, Ariz., which she lends her social media and web hosting expertise to the GoDaddy Web Design Department and the GoDaddy GoTeam to engage users with targeted content. Ashten is a three-time WordCamp Speaker and Vice President of GoDaddy's Black in Tech.