Brad Shorr is Director of Content Strategy at Straight North, an agency specializing in SEO for manufacturing companies. Before coming to Straight North in 2010, he had a successful career in the packaging industry. He has written extensively on B2B issues for leading online publications including Forbes, Salesforce and Smashing Magazine. A graduate of Northwestern University, Brad enjoys golf, fine wine — and successful Chicago sports teams (on those rare occasions when they can be experienced). <a href="Connect with Brad on LinkedIn.