Benefits of using a professional email address

Point customers in your direction

Professional Email AddressDoing business nowadays (online or not) requires email — whether it’s a way for customers to keep in touch, receiving invoices from distributors, or giving a quick memo to your employees.

Because it’s how you communicate with so many people, they can come to associate you with your email address.

Having your business email associated with something free, like, shares half of the branding with another company — in a way, you’re advertising for Yahoo!’s email service every time you’re reaching out to someone about your business. Not only that, using a free email account can give the impression your business is somewhat amateur and, true or not, that’s not how you inspire confidence in visitors.

However, because you own a domain name for your business website, you can also use it for a professional email address. By using, you succeed on multiple fronts.

  • Your business is serious enough that you have your own website and email.
  • People are much more likely to remember your domain name and your email address.
  • You’re not advertising for another company

There are also some other lesser (but still legitimate) benefits to having a professional email address with your own domain name —the coolest of which is that you can create any email address you desire. Not only are you going to get a better name than, but you can also come up with other memorable ways to create a brand.

For example, because Jim’s the boss of his business, he could set up (as well as jim@ or any other email name he wants). While it might not be a great idea for all businesses (engineering firms are notoriously more serious), it’s great to have that kind of flexibility available.

Grab a professional Office 365 email address from GoDaddy and link it to your domain today.

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Andrea Rowland
A former small business owner and newspaper journalist, and a published nonfiction author, Andrea Rowland crafts compelling communications for both internal and external audiences. When she's not noodling through content strategy or writing or editing, she likes to bake, travel, read, and explore the nearby shore for natural treasures.