Extra! Extra! Read all about it! Breaking .news officially hit stands on July 15. It’s thought-provoking, it’s informative, and given the impressive number of businesses and individuals that have already expressed interest in .news, this domain extension is coming to a website near you.
Whether you’re an investigative journalist, a specialty blogger, or even just a small business with a news section on your website, you should consider securing your very own .news domain name.
Your domain name is like the bold header on the front page of the newspaper — it should grab everyone’s attention. Is your website making the headlines? Or is it hidden amongst the advice columns on page 10? Your site might have the potential to get a full spread on the front page, but are you doing everything you can to make that happen?
Strength in numbers
Branding your business online with a unique, memorable domain name is extremely important. You need to set yourself apart from the competition, and a good way to do that is to explore all of your options. In most cases, registering multiple domain names to represent your business is the best way to go. Here’s why:
To protect your brand. Simple enough, right? If you own all 15 variations of www.yourbusiness.news, then your competition doesn’t.
To increase your chances of getting found. More domains means more opportunities for potential customers to find your business online.
To promote immediate recognition. With just the right domain(s), you can showcase what you’re all about at a glance — and that’s priceless in our fast-paced world.
To spread the word. Isn’t that what .news is all about? You don’t have to be a reporter or a journalist to share .news about your business — anything your company does is newsworthy.
And it’s easy to use GoDaddy’s free domain forwarding to direct a domain such as www.yourbusiness.news to the media section of your primary website, your blog, or even your Facebook page …
What’s that about social media?
We’re going to assume that you are involved with social media (if you’re not, then you need to get on that train — fast). We share everything. We browse through Twitter and Facebook before we even get out of bed in the morning and before we call it quits at night. We’re constantly sharing information with our friends and family, and we’re always reading entertaining and informative articles on our newsfeeds.
If you have a section on your site dedicated to news, then you’re ahead of the pack. As consumers, we want to know more about your business, why you’re doing what you’re doing, and how purchasing a product from you will benefit us. And then we’ll share it. We’ll share your .news section because we believe in what we’ve purchased. And what does sharing do? It drives new visitors to your site, to buy more amazing goods and services, to share more information, and to keep the cycle forever turning in your favor.
The .news domain extension is hot off the presses, making this the perfect time to secure the perfect domain for your business.
Search for your .news domain
Also published on Medium.