How to buy and sell domain names in domain auctions

Finding return on your domain investments

Editor’s note: The following article is curated from members of the GoDaddy community. We’ve made some light edits for formatting and clarity. Looking for help with GoDaddy products or getting your business online? Join the community to get answers from other GoDaddy customers.

How do you sell a domain name?

Member Justingodfrey says:

“In the selling tab there is a link to “list a domain”, you’ll want to click that and proceed to list your domain name for sale.”

AlmightyDomains adds:

You need to list the domain for sale on GoDaddy first, it will not be listed automatically. Then you need to wait for a verification link from GoDaddy, which you will have to click to have your listing activated. The next day or so it will appear in your “Selling tab”.

GoDaddy employee Joe brought the knowledge:

“We think auctions are great but we recommend that you list your names for sale with Afternic.com for the best chance to sell your domains.

Afternic is owned by GoDaddy and is our sales listing platform for domains. It will automatically list it with GoDaddy as well as over 100 other companies such as Network Solutions or Register.com. We did a video on best practices for selling domains on afternic.com.”

“For a buyer I would say, if you see a domain that you HAVE TO HAVE, then snap it up as expediently as you can. That might mean making an offer rather than waiting for the auction to end (if that is an option from the seller). As a buyer use an intermediary (especially at first). If a domain is too pricey I will advise my clients to look for another domain or maybe even company name if they are a new company.

For a seller I’d say stay firm on a price but also open your auction up for offers above a certain price. Don’t think it is a “If you list it they will come.” kind of a thing. When we have domains to sell we find clients for the domain rather than having them try to find us. I’d look for businesses with a similar domain or that could acquire your domain to add to their business footprint. I can’t tell you how many .COM domains we have sold to the holders of the .ORG, .NET, .INFO… Hopefully the different TLDs are held by different people and there can be a bidding war?

When buying and selling both patience and persistence is the key. Additionally I love GoDaddy Auctions and the team over at afternic, I have always found them to be knowledgeable and helpful. They are great for those new to selling and acquiring domains but they are also a great resource to people very involved in domain commerce.

I typically start with searching for the keywords of the domain but yes you are on the right track. The Truth is you can keep a domain for ten (10) years and still sell at a considerable profit. What we usually do is monetize the domain while we hold it and throw in some SEO, that way it helps to justify the cost a bit more. Most domains end up paying for themselves so your portfolio won’t really cost you any money out of pocket. Occasionally we have customers come to us for website design and we have the perfect domain for them anyway in our portfolio.

I’m not typically in the business of buying domains to hold our sell but sometimes domains fall in our lap and we monetize those. If I go out and look for domains we’re looking for high value domains. Usually those are one or two word domains and probably within the more popular TLDs.”

Have existing domains you’d like to sell? Looking for a premium domain name? Check Domain Auctions from GoDaddy.

Have questions about buying and selling domain names? Ask in the GoDaddy community.


Also published on Medium.

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