Starting a business is a serious venture, and nobody knows how to navigate the trials and tribulations better than you. But what about online? You’ve taken your time to define your online presence, but what are you doing to control your success? And more importantly, protect it? Even a tech guru can tell you that maintaining a business online can be a tad overwhelming. Let’s start with something simple you’ve probably heard a time or two before: diversify.
Take charge of your success
It all starts with a domain name. It’s possible that you might already have one, which is a great. But if your business has a lengthy or common name, you’ll find yourself in a pickle. Sure, you might have the long-winded .com that spells out your company name, but is that really enough? The short answer is no.
According to info from the .me registry, research shows that 85 percent of Internet users sometimes type a domain name into a browser address bar when they’re searching for a specific website. That’s a pretty big percentage! Are you coming up with every variation possible to keep your brand on the table when browsers hit the Internet?
One good strategy to keep in mind when it comes to controlling your online identity is diversity. You want to explore every domain option possible and even secure multiple variations to protect your brand. One kick-ass extension you should be utilizing is .me. Not a blogger you say? You’re in luck! This nifty domain ending doesn’t have to be associated with a personal website (although it very well could be).
.me stands for you
“There are some things that are so much bigger than us, things we are a part of or stand for, ideals we want to live up to and ideas we want to spread.” ~Tena Šojer of Domain.me
A .me domain name can do so much more than just spell out your company name. A .me can speak to what you stand for, as an individual and as a business.
There’s a reason why people remember Apple and Nike; why Coke often is the grocery store go-to when you need a sweet burst of caffeine. The reason is actually quite simple, and Simon Sinek says it best: “People don’t buy what you do, they buy why you do it.”
With a .me domain extension attached to your website, there’s no better way to say, “This is who I am and this is what I stand for.”
Protect what you’ve created
Now that you’ve laid the groundwork for a successful business, you need to protect it. Think of it this way: what are some everyday actions you take to protect your belongings? Do you lock your house before leaving for work? Keep valued items locked away in a safe? If you value your business like you do your grandmother’s antique jewelry, you might want to consider the following when it comes to protecting your business’s online identity:
1. Utilize variations.
I said it before and I’ll say it again — you need to diversify. Don’t let someone else piggyback off of your hard work by allowing them to use your name with a different ending. According to Sarah Green, writer for the Domain.me blog, buying domain names is “one of the easiest and cheapest brand protection strategies.” There’s no reason not to grab a few extra while you still can!
2. Stay on top of your registration.
You wouldn’t let your business license expire, would you? The same holds true when it comes to your domain name. Always keep the information associated with your domain up to date, and stay on top of your billing. The last thing you want is to find out your domain has legally been purchased after you’ve let the registration expire.
3. Get a trademark.
Last, but certainly not least, consider trademarking your brand. You’ve spent countless hours crafting your business, so the least you can to do protect your income is to register your name. Legally speaking, nothing is more definitive than a legitimate trademark claim. You’ve built your entire business and brand around your name — it’s not worth the risk of letting it go unregistered.
With all those domain names ready to go, you’re sure to both control and protect your online identity. Plus, it’s easy to point all those domains to your primary website. Don’t wait another minute to take charge of your online presence.
Search for your .me domain
Also published on Medium.