In today’s society, operating your business from the palm of your hand is a must. Your phone goes with you everywhere, traveling from one location to the next only to rest on the nightstand when it’s time to call it a day (but you better believe it’s still within reach). You’re glued to your device because you know that mobile success results in business success. And there are plenty of ways to use your mobil phone (and a mobile website) to generate new phone leads.
According to Windsor-Telecom, “75 percent of people think that calling is the most effective way to get a quick response.”
With numbers like that, it’s safe to say that inbound calls are on the rise. And if you want to create phone leads with your mobile device to capitalize on potential sales, then you’ll want to check out our worksheet.
Download our worksheet to learn how to create new phone leads with your mobile device, and then read on for some highlights.
Create new phone leads with these 3 tips
You don’t have to be a marketing guru to learn how to use your mobile device to generate new phone leads. Take these three tips into consideration when using your phone for business.
Set up a separate business line.
Establish a mobile website.
Use mobile marketing to your advantage.
Ready to take a closer look? From using your current device, to creating a mobile website, to mobile-specific marketing tactics, you can successfully capture new phone leads for your business.
1. Set up a separate business line
When it comes to handling phone leads, you’ll want to make sure you’re business line is ready. Don’t rely on a personal number that doesn’t speak to your business — make sure you’ve got your own line dedicated to your company.
With SmartLine, you can send and receive business texts, set up a separate voicemail, see when an incoming call is business-related (so you can answer appropriately), and more. And the best part? You don’t have to purchase any additional equipment or use a second phone.
Now that you’re ready to set up your business line, here are some things to keep in mind:
- Pick a number that’s easy to spell and relates to your business.
- Brand your number across your marketing materials to help generate phone leads.
- Use business texting to your advantage (but never without permission).
With a business phone number that’s set up for success, it’s now time to turn your attention to your mobile website.
2. Establish a mobile website
If your business website isn’t already optimized for mobile viewing, then you need to hop to it — ASAP. For most of today’s users, mobile phones have become an extension of their hands. They’re constantly within reach and constantly being used. If your website isn’t loading properly on a mobile device, then you could be missing out on the 80 percent of users who use their smartphones to access the internet.
If your business website runs on WordPress, you might have to use a plugin to make it mobile friendly. Or, if you’re just starting out and looking for a website in tandem with your business line, then consider using GoDaddy GoCentral Website Builder. It’s immediately optimized for mobile devices, and you can even build your site from your phone.
Pro tip: Make sure your phone number is clickable. According to a Google study, “61 percent of mobile searchers think click-to-call advertising is most valuable a point of sale shopping.” Even if you don’t sell stuff online, a prominent, clickable number is still a must for any business.
3. Use mobile marketing to your advantage
If you want to generate new phone leads, then you’ll need to look into some mobile marketing tactics. Be sure to identify your ideal customer ahead of time so you can create targeted messages that resonate with your brand and their needs.
Whether you leverage Pinterest or another social media platform, share frequently and make sure your content is easily digestible from a mobile device.
Aside from social media, you can also:
- Utilize QR codes.
- Target nearby customers with geo-location services.
- Send specials and discounts via SMS.
Pro tip: Don’t forget to set up a Google My Business account to capitalize on potential local traffic. Don’t want to handle yet another account? Consider using Local Business Listings to manage all your business listings from one convenient dashboard.
Get ready to take some calls
Eager to take some calls? Be sure to set up a business line on your existing mobile device, ensure your website is mobile-friendly, and utilize mobile-specific marketing to get your business started off on the right foot. With these tips for generating new phone leads, your business line will be ringing off the hook. And don’t forget to download your free worksheet for generating new phone leads for your business.
Also published on Medium.