Domain Buy Service: What is it and how can it help your business?

Your domain ninja

We’ve all been there. We’ve come up with a great idea for a new business, only to hop on over to to register the domain and find that someone else already owns it. You’re about to give up hope when you notice a key phrase from GoDaddy’s Domain Buy Service:

“Still want it? Here’s what you can do.”

Domain Buy Service SearchOf course you still want it, so you click through and find that Domain Buy Service is here to help.

What is Domain Buy Service?

Domain Buy Service is a specialized team of tenured agents at GoDaddy who help acquire your desired domain on your behalf from the current owner. They’re like domain ninjas — they have special reach you might not have because of resources, training and experience.

The Domain Buy Service team handles situations like this all day, every day.


They are an excellent asset for any small business owner who wants to get the name they need. In some cases, Domain Buy Service is even able to negotiate better prices for domains. They use their knowledge of current market prices, and leverage years of connections with large portfolio holders, to give you the best shot at securing your domain. With the GoDaddy brand in their arsenal, they’re able to get in touch with people who would otherwise ignore inquiries about their domains.

What can Domain Buy Service do for me?

Domain Buy Service Get DomainCustomers frequently contact us in the hopes of securing their desired domain. If we’re able to successfully help them, we often receive emails like this:

“I wanted to send you a follow-up to our discussion to thank you for your tireless efforts and tenacity here in making this happen. As a company, we’ve been trying to get this domain for 13 years now. Thanks to your help and efforts, we finally have it and are so very grateful. The owners and executive team are all thrilled, ecstatic really, and they realize how much you personally invested in getting us to this point. They asked that I express their gratitude and appreciation on their behalf.” — A happy customer

It’s not surprising to see a major company launch a new brand on a domain they acquired from us, but we are equally successful at getting domains for people with any budget. At the end of the day, the Domain Buy Service exists to put the exact domain you want in your hands, letting you move ahead with the rest of your business plans.

How does it work?

Simple. We call in Inigo Montoya.

Domain Buy Service Inigo
Image generated at Meme Generator.

OK, not quite, but the overall process is pretty simple. If you want to get started, you just purchase Domain Buy Service for the domain you’re interested in.

Your claim will be assigned to a real person, and that person will be your point-of-contact throughout the entire process. If they are out of the office, the other Domain Buy Service members will be there to help so you never miss an offer or counter offer.

Once you have someone assigned to you, they’ll contact you via email and ask for your budget. They’ll review the offer and reach out to the current owner. All you have to do is sit back and relax.

Your domain broker will engage with the current owner and negotiate on your behalf to secure the domain.


If you have any questions along the way, don’t hesitate to reach out and ask. Their job is to make this easy and painless for both you and the seller. If they are successful at securing the domain, they charge a 20-percent commission on the agreed upon price. The cost is well worth the personal service and the potential savings on the negotiated price vs. your own brokering attempts.

In conclusion

So what are you waiting for? If you have your eye on a specific domain, why not give the Domain Buy Service team a shot? They’re waiting to help you.


Image by: Jonathan Kos-Read via Visual Hunt / CC BY-ND

Joe Styler
Joe Styler serves as product manager for the aftermarket at GoDaddy. He’s responsible for marketplace products including any purchase, sale, or monetization of a domain name. During his nine-year tenure at GoDaddy Joe has served in a variety of directorial and supervisory roles. His passion is seeing his customers become successful in their business goals when using the aftermarket. He has been interested helping people with transactions on the Internet for more than 20 years. Joe received his B.A. from Moody Bible Institute in Chicago, and his Masters in Divinity from Gordon Conwell in Massachusetts.