Developing your website is easier than you think — but a little help never hurts, right? This worksheet will guide you through building the top five most important web pages and creating a solid foundation for your small business website.
1. Get a website address.
Choose your website address carefully. Deciding on a domain name is just as important as choosing the name of your company. This is your identity on the web. You want a name that not only fits your business, but is also easy to spell and remember.
Go ahead, give it a try:
2. Choose how you’ll build it.
When it comes to building your website, there are a lot of choices out there. Do you build it yourself or hire a designer? Ask yourself a few questions: What’s my budget? Do I have time to build and update my site? How technical am I? Not to worry, there are options to fit every budget and every skill level.
For an easy DIY solution, check out GoDaddy GoCentral. You can build a website in under an hour — even from your mobile phone.
3. Build your website.
Your website can grow to do whatever you want, but a good small business website is usually made up of five core pages: Home, About Us, Products/Services, Testimonials and Contact. These pages set the right expectation for visitors and cover your basic business needs.
4. Create content.
Creating content doesn’t have to be difficult. It might seem overwhelming, but don’t overthink it. Keep it simple and to the point, leverage content from existing material (business plans, brochures) and in the beginning, use your phone for photos. Here’s a handy content creation worksheet to walk you through each step of creating content for the five core pages of your website.
5. Publish and promote.
Tell your friends. Tell your family. Tell strangers in the checkout line. Put your site on your business cards. Add your web address to your email signature and your Facebook profile. Join free listing sites.
Check out our Website Planning Worksheet
Ready to get started? View our Website Planning Worksheet for step-by-step instructions to get your new site up and running.
Also published on Medium.