Elto founders join GoDaddy to help small businesses connect online

Maestros of the marketplace

In 2012, PJ Murray and Ned Dwyer founded Elto (then known as Tweaky) with a simple idea: make it easier for non-technical people to find expert web developers to help their business grow online.

Small business owners know they need help getting online, driving more traffic to their websites, and converting that traffic into customers — but they’re often not sure where to go to find qualified and verified developers to get the job done. Elto helped to solve that problem. They carefully vetted web professionals and connected them to small business owners who needed help getting online.

Today, we’re excited to announce that GoDaddy has acquired Elto to continue this important work. Ned and PJ will lead the GoDaddy marketplace team.

“Ned and PJ have built something people truly want at Elto — and something that GoDaddy’s small- to medium-sized business customers need,” says Jeff King, general manager of Hosting at GoDaddy. “We’re thrilled to welcome them into the GoDaddy family.”

The Elto team joins GoDaddy Pro, a brand new program (now in beta) that was developed to specifically serve web professionals and their needs. The program’s mission is to help web pros make more money online, save time, and exceed client expectations. GoDaddy has created an entirely new set of technology, programs and support especially for web designers and developers who use WordPress and other technologies.

“We view this as an awesome opportunity to have an impact on millions more small business owners and freelancers to help them grow their businesses online,” Ned says. “We’re here to kick ass.”

Stay tuned for more details on the marketplace initiative, and check out this article in TechCrunch.

Christopher Carfi
A veteran of both startups and the enterprise, Chris has a deep track record in developing customer community and evangelist programs for brands such as Adobe, H&R Block and Aruba Networks while holding executive positions at Ant’s Eye View and Edelman Digital, and he was co-founder and CEO at Cerado. He currently lives in the Bay Area with his family.