Expired Auctions landing page explainer

Products mentioned
Breaking down the data

Expired Domain auctions is a great way for Domain Investors to acquire a Premium Domain at wholesale pricing. GoDaddy has introduced a new Expired Auctions Landing Page to make the bidding a lot simpler. This landing page comes packed with lots of information to help you make an informed decision about the expired domain.

If you plan on reselling the domain (flipping) you have the information domain investors use to determine if they would like to acquire the Expired Domain at your fingertips. You have that information to determine what price you would be willing to pay for the domain and to determine a possible Return on Investment (ROI).  Experienced successful domain investors have, in the past, had to go to many different websites to gather the domain data and information that is provided on the new Expired Domains landing page. GoDaddy is now providing all this data on one convenient page.

Experienced successful domain investors have, in the past, had to go to many different websites to gather the domain data and information that is provided on the new Expired Domains landing page. GoDaddy is now providing all this data at your fingertips.

Finding the Expired Domain landing page

Screenshot of GoDaddy Domain Search Tool

It’s easy, just type or paste the domain in your browser and click on Get This Domain, or you can search the domain through GoDaddy’s Domain Search tool on GoDaddy.com and click on Place Bid.

Expired Domain Auctions landing page

Expired Auctions Example

Auction end date, time and watchlist

Auction End Date Example

This is an  important detail to make note of, so you won’t miss out on bidding for this domain name.  You can also add the domain to your watchlist and get updates on the bidding if you are not going to bid right away.

Visits/views of the expired domain auction

Visit/views of an expired domain auctionThe number of visits to this page for the domain and the Estimated Value can be viewed at a glance.

Bidding on an expired domain

Example of placing a bit on an expired domain

Here is where the fun begins, you’ll be able to  see the current bid and start bidding.. If you don’t keep this page open and don’t want to watch the bidding closely, you can proxy bid — meaning that you provide the maximum amount you would be willing to pay for the domain.You can also add the domain to your watchlist and get updates on the bidding if you are not going to bid right away (some investors like to wait to the last minute to jump in – risky but sometimes effective!) GoDaddy will place incremental auto bids for you if there are more bids on the domain to keep you in the action. You will be notified if your proxy has been outbid and you can increase your Proxy.

For more information on proxy bidding and increments based on the bid price click here.

Details section 

Example of details section

This section will provide the age of the domain, the earliest known creation date and when you can expect to take ownership.

Domain appraisal and comparable domains sold

Example of comparable domains sold

In this section, you get the domain appraisal again and again at your fingertips, comparable domains that have been sold.

Parking statistics

Parking statistics example

Additionally, if GoDaddy has any records of parking views and revenue, you’ll see that here as well.

Research for an expired domain

Example for research domain

This handy tool provides links for additional research. Archive.org is a wonderful place to search for any archived websites that were built on the domain in the past. The domain WHOIS information will provide information on where the domain is registered.

For more information on Domain Investing see Chris Fendell’s blog on Domains: Hobby or business?  

There can be a lot of research involved when investing in Expired Domains and GoDaddy has made the process much simpler by providing information and research tools all at your fingertips. Happy investing!