If you’re among the estimated 150 million people active on Instagram® every month, you realize the potential this increasingly popular social networking site holds for your small business. Recent stats show that 17 percent of all online adults use Instagram. That’s a pretty big number, considering, but what about the 83 percent who don’t filter and tag?
If you’re a big Instagrammer and your fans aren’t, they might be missing out on a fun, visual part of your brand experience. You don’t want to spend your marketing resources on a social platform that a large contingent of your fans will never see, do you?
Luckily, there’s an easy way to rescue your Insty pictures from your phone app and share them with the world, especially if you’re a WordPress® user.
Pin a badge on it
This is one of the simplest ways to share your Instagram account with your website’s fans, but also one of the least visually appealing. A badge basically encourages your users who already have Instagram accounts to follow you. That’s great for the 17 percent, but for the rest…
Embed a single photo
If you’re blogging about an event or find a photo from your Instagram account to be the perfect complement to a blog post, then you can embed a single photo into a post, or even into the design of your WordPress site.
Take advantage of WordPress plugins
As with most things WordPress, plugins are where the real robust features hang out. Apparently plugin developers are real Instagram fans, because they have concocted a few ingenious ways to share everything from a single picture to your entire Instagram feed on your WordPress site.
“With a plugin, you get more than just an occasional image to insert into a post. There are plugins to create image sliders, to back up your Instagram photos to your WordPress database, or to place a small gallery of photos in your sidebar; others do even more.” ~ Virginia Debolt
DsgnWrks Instagram Importer — Import and back up Instagram photos and video
Instagram Picture — Add Insty images to just about anywhere on your blog
Instagram Slider Widget — Shows 20 latest Instagram images
Alpine PhotoTile for Instagram — Retrieves up to 100 photos and does a lot more
Virginia’s post is a great place to start if you want to learn how to embed funky tiled Instagram backgrounds, informative slideshows, and even back up your Instagram feed to your blog should — gasp! — every go down. No longer do your perfectly filtered photos need to be hidden away where 83 percent of Web users will never see them.
For more great tips, check out the GoDaddy Tool Kit on BlogHer.