Groundhog Day marketing ideas for your small retail business

Our prediction: Six more weeks of increased sales

For small retailers looking for marketing opportunities, Christmas, Easter and Valentine’s Day are no-brainers. But don’t forget about the smaller holidays. Give your business a boost with these Groundhog Day marketing ideas.

“This is one time where television really fails to capture the true excitement of a large squirrel predicting the weather.” – Bill Murray as Phil in “Groundhog Day

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The case for Groundhog Day

Recent studies show that more than 99 percent of U.S. employers are small businesses. And 71 percent of small business owners do their own digital marketing, rather than outsourcing the job.

If you’re part of that 71 percent, why should you put effort into Groundhog Day? Every February 2, thousands of people attend the celebration in Punxsutawney, Pennsylvania, and millions more watch online or on TV. That’s a healthy level of interest that you can tap into with a few good Groundhog Day marketing ideas.

4 Groundhog Day marketing ideas

For maximum seasonal success, here are a few ways to use Groundhog Day to market your small retail business.

  1. Create timely content.

  2. Tap into the power of video.

  3. Get social for Groundhog Day.

  4. Offer a Groundhog Day deal.

Now get out of the marketing shadows and implement these ideas.

1. Create timely content

Publishing content on your business’s blog helps with lead generation, brand awareness and search engine optimization (SEO) — and making that content specific to Groundhog Day will help capture the interest of those looking for information about the holiday.

Blogging is actually a top inbound marketing priority for 55 percent of marketers. That said, if you don’t have a blog, you should consider launching one right away.

On the lead up to February 2, publish blog posts related to Groundhog Day on a consistent basis to keep your target audience engaged and attract new prospects.

Not sure what to write about? These Groundhog Day content ideas can help get you started:

  • Groundhog Day: A brief historical timeline
  • 20 things you didn’t know about Groundhog Day
  • 7 Groundhog Day myths busted
  • A repeated day in the life: Bill Murray’s best Groundhog Day movie moments
  • Our foolproof guide to celebrating Groundhog Day like a true Pennsylvanian
  • Punxsutawney Phil isn’t the only groundhog predicting the weather

These blog ideas are just thought starters — you’ll want to tailor your content to your business and your branding. And remember to include a call-to-action in every post you publish.

2. Tap into the power of video

On Facebook, views of branded video content have gone up 258 percent. That’s a staggering statistic.

Take advantage of the trend and spark customer engagement by creating a simple, eye-catching video about Groundhog Day and sharing it via your social media channels.

Nowadays, it’s easy to create and edit a good quality video on a mobile device or tablet. If time allows, you could even create a Groundhog Day miniseries to post in the lead up to the holiday to generate excitement.

This funny YouTube video based on the 1993 film “Groundhog Day” starring Bill Murray is an excellent example of engaging visual content that gets results.

Still not sure what to do? This video marketing guide fresh from the GoDaddy Garage offers more ideas for video content to help you drive sales.

3. Get social for Groundhog Day

The vast majority of the digital world lives and dies by social media — and Groundhog Day is an excellent time to share your blog and video content with an interested audience.

The most important thing to do when sharing your content: Include relevant hashtags related to Groundhog Day.

 

This will help your posts get seen by those who are searching or following Groundhog Day-related terms.

To help you on your quest for social media Groundhog Day glory, check out these guides and resources:

Editor’s note: Does all of this seem like a lot of work? Let the experts at GoDaddy Social help you!

4. Offer a Groundhog Day deal

Now that you’re making plans to create a scintillating selection of blog posts and video content and roll out your efforts on social media, there’s one thing left to do: Offer your fans an exclusive Groundhog Day day deal.

And you don’t have to do just one. You could offer a different special offer, discount code or seasonal deal for each of your marketing channels (i.e., one for your Instagram followers and something different for your email subscribers), giving prospective customers an incentive to complete their purchases. Not many small businesses think to leverage smaller holidays like Groundhog Day to their advantage, which will give your offer (or offers) additional value.

What type of discount should you go with? Think of something that relates to the holiday. You could offer six weeks of free shipping leading up to the holiday or a discount for repeat purchases (playing on the movie theme). Or you could run a Facebook competition asking people to share their wackiest weather prediction with the chance of winning a product or gift card.

Related: What every small business should know about creating discounts

Smaller holidays can mean big business

These Groundhog Day marketing ideas are just a few of the ways you can leverage this fun, slightly offbeat holiday to drum up new business after the rush of the holidays is over. But don’t stop there. Fat Tuesday is right around the corner.

Related: How to use national calendar days to promote your travel business