How 4 artists launched their singing careers

Grab the mic

You might have already decided to get serious about a singing career, but do you know what’s next? We asked four rising young artists for their tips on branding, standing out and first steps.

Daphne Willis

Singing Career Daphne Willis
Daphne registered her domain name, DaphneWillis.com, 10 years ago when she began her solo career.
Photo: marbaloo.com

Daphne Willis is a singer/songwriter and mental health advocate from Chicago, Ill. She has a fan base of nearly 100,000 and an EP out called, “Freaks Like Me.” Daphne now has a publishing deal with Sony/ATV. Read on for insider advice directly from her.

How did you choose your domain name?

I chose to use my name as my domain name because that is what I use as my artist name for releasing my music.

When did you register it?

I registered it 10 years ago when I split from my band and began a career as a solo artist. I wanted a place to send fans where they would be able to access any and all information they could about me.

Any advice on branding yourself in such a highly competitive industry?

I think it’s important to know what kind of experience you want people to walk away with when they visit your site. What are you telling them? What are you offering? Keep it simple and true to you.

Payton Smith

Singing Career Payton Smith
Payton urges aspiring singers to do whatever it takes to stand out on social media.
Photo: marbaloo.com

Payton Smith is singer/songwriter from Louisiana with a rapidly growing fan base of more than 14,000. He’s worked with renowned producer Buddy Cannon and has a new single out, “Let Me Help You With That.” Read on for insider advice directly from him.

How did you choose your domain name?

I chose my domain name after I created my social media accounts after the same name! It was important for me to have my first and last name.

When did you register it?

I registered it the minute I decided to go into the music business! It was important to me to secure it once I found it was available.

Any advice on branding yourself in such a highly competitive industry?

My advice would be to stay original! Be creative, and don’t be afraid to do something a little different to make you stand out when it comes to social media and branding!

Caryn Lee Carter

Singing Career Caryn Lee Carter
Making certain your web presence looks legitimate helps give you a lot of credibility,” says Caryn Lee.
Photo: marbaloo.com

Caryn Lee Carter is a singer/songwriter from Georgia whose sound is reminiscent of country throwbacks such as Shania Twain and Dixie Chicks. Her social media fan base of nearly 5,000 continues to grow with the release of her debut self-titled EP, Caryn Lee Carter. Read on for insider advice directly from her.

How did you choose your domain name?

I chose my full name for my domain. From a branding standpoint, it was really important to me that my fans be able to find me easily, and the simplest way to do that was to use the name that they know me by! Plus it helps with search engine optimization and all that fun stuff.

When did you register it?

I registered my domain name pretty much immediately after deciding to pursue music. It was super-inexpensive and easy to do, so I figured even if I didn’t end up using the site, it wouldn’t hurt to have the domain claimed and in my back pocket. Didn’t want anyone else to snag it before I got a chance to! I also wanted a hub with a clean URL that I could customize, and a website allowed me to do that much more effectively than my social media channels.

Any advice on branding yourself in such a highly competitive industry?

It can be really difficult to stand out, but I think that making certain your web presence looks legitimate helps give you a lot of credibility and makes your audience want to stick around and look at what you have to offer.

We live in a world of people with really short attention spans, so taking advantage of every second you have their attention is crucial.

For a musician, that means drawing them in with the first few seconds of a song or creating interesting visuals that match your sound and vibe so that they can see what you’re all about at a quick glance! It’s tough to do, but it’s worth the effort.

Melanie Meriney

Singing Career Melanie Meriney
Melanie’s advice? “Make your brand uniquely you.”
Photo: marbaloo.com

Melanie Meriney is a Pittsburgh, Pa. native with a sound that mixes a little bit of everything from country to pop and rock. She has a new video out for her single, “Lifeboat” and a rising social media fan base of more than 5,000. Read on for insider advice directly from her.

How did you choose your domain name?

My domain name is my first and last name — it was very important to get my name for my domain. As an artist, your name is your branding. Luckily, my name is not too common, so reserving it wasn’t difficult. GoDaddy is awesome because it checks availability of the domain right away.

When did you register it?

I registered it soon after I moved to Nashville to pursue music. In order to build a good online presence and market yourself successfully, people need to have the perception that the product is professional. In my case, they need to see that, as an artist, I am legitimate and have a homepage with links to wherever else I am on the internet. It was a natural next step to get a website.

Any advice on branding yourself in such a highly competitive industry?

My advice is to make your brand uniquely you. If you’re a lace, cowboy boots and sundress kind of artist, do it up! My brand and sound is more urban-edgy country, so my photos, recordings and website style represent that.

Some singing careers never end

A big thanks to Daphne, Payton, Caryn Lee and Melanie for their advice! And if you want to see how ‘80s rock icon Greg Kihn is still rocking (and writing) in his 60s, then check out this post. Once you’re inspired and ready to get started, register your domain name so it’s yours to use when you’re ready to launch your singing career.

Why not check now?


Also published on Medium.

Image by: Jesse Darland on Unsplash