Do you ever feel like you’re publishing into the void? Do you struggle to bring audiences to your amazing content and then get them to share it? If you have ever wondered how to get your blog noticed, you’re not alone.
According to HubSpot, 63 percent of businesses say their biggest challenge is increasing traffic and leads. If you don’t want to fall into this group, you’ll want to learn how to publicize your blog and use it as a tool to bring more potential customers to your website.
To help you get started, we have put together 10 steps instructing you on how to get your blog noticed. Let’s explore these steps to help you better understand how each one can contribute to increasing traffic.
How to get your blog noticed and stand out online
Share your latest posts on social media.
Add sharing icons to your blog.
Turn readers into subscribers.
Pick up some SEO basics.
Invite industry experts to collaborate on content.
Make it easy for journalists to contact you.
Conduct keyword research before creating articles.
Replicate your past successes.
Increase your site speed.
Track which marketing tactics work best.
1. Share your latest posts on social media.
Posting every day on social media can be stressful for some brand managers, but regular blog content can make planning a bit easier. To keep your social channels active, create a social media calendar to schedule when content gets shared, and include blog posts as a key component.
You can promote a blog post multiple times on these networks after it has been published to keep driving traffic to it. By coordinating your publishing schedule with your social media strategy, you can breathe new life into older blog posts and stay relevant on social channels.
2. Add sharing icons to your blog.
You can test different widgets to see which sharing icons you like best, but it’s important to have at least one set of icons that audiences can easily use to share your content. Advanced bloggers should A/B test the placement of their sharing icons to ensure they’re located in the best possible position.
3. Turn readers into subscribers.
Instead of hoping your page gets noticed on social media or for readers to naturally return to your blog regularly, encourage site visitors to become subscribers and send them emails with new posts, throwback content they might have missed and blog updates. It’s possible to create something your readers love with simple email templates. GoDaddy offers a basic email marketing package that makes it easy to design beautiful newsletters in no time.
4. Pick up some SEO basics.
When you are learning how to get your blog noticed, you don’t have to become a search engine guru. But there are a few SEO basics that every blogger can practice to increase their chances of ranking well. A few examples include:
- Ensuring there are no broken links that create poor experiences and lead to 404 pages
- Linking to other blogs and internal pages on your website
- Including headings, bullets and captivating images that make the content scannable
5. Invite industry experts to collaborate on content.
Collaboration helps expose your blog to new audiences who have never heard of your brand before. Consider asking other bloggers in your niche to write a guest post for you and then promote it on their social media channels. You can also co-create a post, video, podcast or webinar to help expand your reach.
6. Make it easy for journalists to contact you.
Once you start increasing traffic, other bloggers, journalists and influencers are likely to contact you and quote your work. Consider brushing up your About page to offer boilerplate information. If your fellow bloggers and journalists struggle to find a way to reach you or learn about your brand, they might just bounce and decide against giving you that exposure.
Smart bloggers who know how to get their blog noticed also include links to a media kit with everything a journalist would need to know about them, as well as a contact page so they can call for a quote.
7. Conduct keyword research before creating articles.
If you want to increase your search engine traffic and get your blog noticed, use Google’s Keyword Planner tool. You can search for a keyword you want to rank for, and the tool will show the keyword’s monthly searches, competition and similar search terms.
From there, you can pick a few that cover your topic and optimize your content with those and variations of them. By targeting specific keywords, you might be able to increase your rankings for particular search terms and boost your traffic.
8. Replicate your past successes.
Look at your top-performing content pieces. What made them different? Did you write an in-depth guide that people found useful, or create an infographic that was easily shared? Take note of what works well on your blog and what falls flat, and then replicate your successes. You might not hit it out of the park a second time, but, as they say, if it ain’t broke, don’t fix it.
9. Increase your site speed.
If you have an unnaturally high bounce rate or struggle to attract clicks, your website could be the problem. More than 47 percent of internet users expect a website to load in two seconds or less, and 40 percent of web users say they will bounce and won’t return if a website takes more than three seconds to load.
You might not think your website load time is bad, but if it’s slower than three seconds, you could alienate 40 percent of your readers and lose them forever.
10. Track which marketing tactics work best.
As you promote your website on social media and grow your audience through newsletters and collaboration, track your performance goals and work to achieve them. Set milestones for increasing your followers every month or quarter, and work to promote your blog until you reach them.
Tracking your performance will also help you learn which social channels and collaborators help your blog the most — and which ones need some work. Add Google Analytics to your website so you can start to track and monitor your performance.
You can’t expect your blog to go viral overnight, but by implementing these steps, you can work to build a healthy audience that regularly returns to your content and engages with your brand. Now that you know how to get your blog noticed, take a moment to learn how to connect with readers once they find you.
Also published on Medium.