How to make a YouTube account

Marketing via video

How to Make a YouTube AccountA widely used and accepted social media outlet for sharing videos, YouTube can be a valuable tool for demonstrating your expertise, marketing your products or services, and connecting with customers and prospects.

YouTube users upload more than 100 hours of video each minute to their account home pages, known as “channels.” Content runs the gamut from the ridiculous to the informative and it’s not unusual for YouTube videos to go viral through repeated online sharing.

If you’re a business owner with a YouTube channel, this means videos you create about your products or services have the potential to be seen and shared by millions of Internet users.


And this amazing marketing platform is free.

Here are some examples of how you can use YouTube to showcase your products and services and illustrate your industry expertise — building valuable credibility for your company:

Pampered Pets is a pet grooming business. They create a YouTube video that shows customers step-by-step instructions on clipping the toenails of a dog or a cat.

Serious Coffee is a coffee mug company that boasts the most versatile coffee mug. To show their customers just what they mean, they record a video that demonstrates the different uses for their mugs.

The Tire Experts is a small car repair shop that puts together a video on how to change a car’s tire.

How to make a YouTube account

  1. Create an account. YouTube is owned by Google, so you need to create an account with Google for your account. You should make your username the name of your business, because it becomes the name of your YouTube channel.
  2. Edit your settings, and create a customizable YouTube channel. You’ll be able to do things like add your Google+ account and update your username.
  3. Start sharing videos. Tell people about your company, how you got started, or where you see your company heading.

You don’t need to be a professional videographer to create videos for YouTube. In fact, you could easily and successfully put together a video on your phone that gives your company the credibility you’re after. As with any social media outlet, make sure you have fun! Your videos can be as creative and inventive as you choose.

GoDaddy Website Builder lets you create a website in under an hour, link to your social media profiles, integrate email marketing and more — in just a few clicks.

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Isaac Irvine
A cheerleader for small business owners and buying local, Isaac “loves the heart and soul that local businesses put into their products and services.” He’s especially interested in writing articles and sharing advice about productivity and efficiently building a business. “It’s hard to run a business and balance family and friends,” he says. “I have young kids and a wife at home, so I know how important family time is. I love sharing tips and tricks that help small businesses grow and give them more time to spend with the people who support their dream at home.”   When he’s not at work, you can usually find Isaac and his kids riding their bikes at the local skatepark or sampling local coffee offerings.   Isaac is a native of Northern California who transplanted to Phoenix eight years ago to work for GoDaddy.