A widely used and accepted social media outlet for sharing videos, YouTube can be a valuable tool for demonstrating your expertise, marketing your products or services, and connecting with customers and prospects.
YouTube users upload more than 100 hours of video each minute to their account home pages, known as “channels.” Content runs the gamut from the ridiculous to the informative and it’s not unusual for YouTube videos to go viral through repeated online sharing.
And this amazing marketing platform is free.
Here are some examples of how you can use YouTube to showcase your products and services and illustrate your industry expertise — building valuable credibility for your company:
Pampered Pets is a pet grooming business. They create a YouTube video that shows customers step-by-step instructions on clipping the toenails of a dog or a cat.
Serious Coffee is a coffee mug company that boasts the most versatile coffee mug. To show their customers just what they mean, they record a video that demonstrates the different uses for their mugs.
The Tire Experts is a small car repair shop that puts together a video on how to change a car’s tire.
How to make a YouTube account
- Create an account. YouTube is owned by Google, so you need to create an account with Google for your account. You should make your username the name of your business, because it becomes the name of your YouTube channel.
- Edit your settings, and create a customizable YouTube channel. You’ll be able to do things like add your Google+ account and update your username.
- Start sharing videos. Tell people about your company, how you got started, or where you see your company heading.
You don’t need to be a professional videographer to create videos for YouTube. In fact, you could easily and successfully put together a video on your phone that gives your company the credibility you’re after. As with any social media outlet, make sure you have fun! Your videos can be as creative and inventive as you choose.