This post was originally published on Dec. 21, 2017, and was updated on April 29, 2020.
Health is on everyone’s minds right now as we work towards flattening the curve of COVID-19. Hospitals and healthcare facilities around the country have been facing unprecedented challenges, and citizens are being asked to do their part to mitigate the spread of coronavirus by staying home, washing their hands, and practicing social distancing.
While you might be trying to just keep your health and wellness business alive, now is an opportunity, unlike ever before, for you to reach and acquire new customers for your business through a wellness blog.
Now is the perfect time for you to invest in building a wellness blog for your business so that you can grow your authority and attract new customers, while also delivering helpful advice, updates and insight.
Read on to learn more about the benefits of a wellness blog and how you can get started with yours.
Benefits of starting a wellness blog
Blogging is essential to digital marketing and is a great way to support your other marketing efforts like SEO, email, social media and lead generation. Consider starting a wellness blog to:
Bring more attention to your business
Blogging regularly means more pages indexed in search engines, more assets to share on social media, and more resources for other publishers to cite — all of which help to increase the traffic to your website and attention to your business.
Build your authority/add value
Consumers are searching for reliable and insightful information about health and wellness — especially during the pandemic. By blogging, you are helping to position yourself as an expert in the space. When choosing between you and a competitor, that additional value can sway the decision.
Attract new customers
Building trust is an important step when acquiring new clients. If you have an active wellness blog, it will help you develop trust which can lead to new business. Moreover, you can strategically use your blog to increase leads, which will support your email marketing efforts.
Get customers back
Blogging helps you stay top-of-mind with customers while providing an efficient communication channel for improved customer service. Use blogging to easily educate and update customers to keep them coming back.
Related: Learn how to blog in 5 simple steps
How to get started with your wellness blog
As you can see, there are a lot of advantages to running a wellness blog. But, how do you get started?
Where should you blog?
There is no shortage of blogging platforms on which to build a following. Some of the most popular places to blog include LinkedIn, Medium and WordPress.
You can always syndicate your published content on other sites afterward to stretch the ROI.
If you have a GoDaddy Websites + Marketing site, here’s how to add a blog to your website.
If you already have a WordPress website, here’s how to add a blog.
And if you need to start a new blog, these resources will point you in the right direction:
How often should you blog?
Blogging regularly — in general, publishing at least one post per week — is an important step to building an audience. Unfortunately, publishing content consistently is also one of the hardest activities for most busy entrepreneurs.
It takes time to create ideas, research topics, produce content, and fine-tune it for publishing. These resources can help:
- How to plan your company blog editorial calendar
- How to write a great blog post
- 8 blog SEO tips and tricks
- What is user-generated content and how can it help your business?
- How to hire a freelance writer for your business
With all the other tasks on your schedule, it can be difficult to prioritize blogging — so consider delegating to fill the gaps.
What are you going to blog about?
Your wellness business has a brand identity — a voice — and so should your blog.
Take some time to determine the topics you wish to cover on your blog and the format of that content.
Do you want to post educational videos to position yourself as a thought-leader in your field? Do you want to write research reports from studies you’ve conducted? There are countless topics and content types for you to choose from, but you do need to choose — otherwise it will be difficult to build a voice.
Decide why you’re blogging
We discussed generally why wellness blogs are important, but you need to determine why blogging is important to your business specifically.
If you’re blogging to generate more leads, then you will want to optimize your blog for lead generation by implementing features like email captures or gated content.
If you’re blogging to grow your brand name as a thought leader, you will want to prioritize outreach and promotional strategies for your blog content.
While these activities are not mutually exclusive, they take resources — which are likely limited.
Prepare for the digital shift
Telemedicine, virtual check-ups and digital healthcare solutions are booming — especially during the coronavirus. Health and wellness businesses across the globe are looking for opportunities to move their goods and services online.
Blogging is one affordable and relatively simple way to support your clients and build your business now and in the future.
Keep the concepts above in mind as you start growing your wellness blog.
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