Using online business tools for your offline business

Make your life easier

You might have a successful brick-and-mortar store, but online business tools can still help you take your business to the next level. At the very least, you should have a domain name and website to promote (and protect) your brand and showcase your offerings, 24/7, on a global scale.

Online e-commerce tools — such as a shopping cart and merchant account — enable you to sell your wares long after you’ve flipped the “Open” sign on your shop door.

And, whatever product or service you offer, the Internet also makes it easier than ever before to manage your back office affairs.

A plethora of applications allow you to access your accounts online as well as offline.


Online applications can help you manage your business in many ways, including:

  • Filing your taxes
  • Managing payroll
  • Bookkeeping
  • Handling benefits
  • Tracking inventory
  • Managing investments
  • Organizing documents

Check out a handful of web-based business tools that can help you manage these and the other back-office aspects of running your business.

GoDaddy Online Bookkeeping

GoDaddy Online Bookkeeping helps you organize all of your finances in one place. You can invoice and accept payments from your mobile phone, track mileage and time, keep tax reports, import your bank and credit card transactions, and import sales data from PayPal, Etsy and other third-party sources.


Freshbooks is an online application that allows you to track time, log expense and invoice clients from anywhere you have Internet access.


Shoeboxed is a service that scans and extracts the data from your financial documents, such as receipts, and sends it to your bookkeeping application.


Asana is a project management tool that allows you to create a shared task list for your business or team. Create, assign, and comment on tasks and keep up with who’s doing what on your projects.

Do your research to find the online tools that can best help you manage your offline business — so you spend less time doing paperwork and more time making a profit.

Genevieve Tuenge
Genevieve Tuenge is a writer, former small business owner and creative director. She's an avid supporter of local mom-and-pop shops, and has devoted much of her career to helping small businesses understand and access the tools and information they need to thrive online.