Popular margarita spot adds OpenTable, sees customer spike

Customer cup runneth over

Calling all restaurateurs! You’re probably familiar with OpenTable, the online reservation system that makes it incredibly easy to discover a new restaurant and manage reservations without ever picking up the phone. With the now-available OpenTable widget from GoCentral’s Website Builder, using OpenTable as your reservation system is as easy as adding the widget to your restaurant website. Your diners can reserve their tables and manage their reservation all while admiring your beautiful website.

Add the OpenTable widget, enter your OpenTable restaurant ID, and you’re set!

For restaurants…

OpenTable helps restaurants by letting hungry, actively searching diners know about available seats otherwise going empty. After all, you’re going to pay the same rent and staffing costs if your place is half empty or there’s a line out the door.

And diners too…

Placing reservation management into the hands of the diner makes them feel they’re in control. People just aren’t making as many calls as they used to, and many potential patrons prefer to use technology–especially when cancelling. What’s more, OpenTable offers reservation rewards diners can can use toward free meals.

Partnering with OpenTable could be very beneficial for everyone involved. More available seats + more hungry diners = more money.

Coyote Cafe 51’s Apple Bread Pudding

But don’t take our word for it. Talk to Coyote Cafe 51, a restaurant known for its Tex-Mex creations and a margarita featuring a whopping 51 oz glass and farm-fresh ingredients. Owned by chef John Taylor (read what his fans have to say about him here) John Mannino, and Daris Gavin, you’d think this talk of the town (4 stars on Yelp and OpenTable.com!) would be found in Texas or California. But it’s actually the lucky folks of Virginia Beach, Virginia getting to visit. Coyote Cafe 51 fuses Tex-Mex with coastal Virginia in a number of dishes, including “The Original” Oysters Santa Fe, Colossal Crab Salad, Coyote Sashimi and more. And there’s a Chef’s Table with five seats facing the kitchen, so you and your friends can see the magic happen.

Special shoutouts go to the rosemary salmon skewers and oysters Santa Fe, according to Yelp.

Magic happening here

A happy accident

When they first reopened (Coyote Cafe 51 is a reboot of the original Coyote Cafe), they relied on walk-ins and call-ins to fill their seats. As word of the restaurant spread (kudos to their active Facebook page and their appearance on a local attractions app), they soon saw a steady stream of customers; we’re sure the awesome food, to-die-for margaritas, huge tequila selection, and live music didn’t hurt, either!

Coyote Cafe 51’s Habanero Carnitas Nachos

Events Coordinator Maggie Angulo is in charge of the Coyote’s web presence, and recently she saw OpenTable in the list of available widgets when she was updating their restaurant website on GoDaddy’s GoCentral. She hadn’t considered a reservation system before, but thought it might be a good idea considering their growing customer base. Adding it was, of course, a breeze. After getting her restaurant ID number from OpenTable linked to their account, Coyote Cafe 51 were up and running in a matter of minutes. Customers started reserving their tables right away.

What has having OpenTable on the Coyote Cafe 51 site done for business? A lot, apparently. Maggie says,

“We love being able to offer website visitors the option to make a reservation, right then and there, while they are thinking of us.”

Coyote Cafe 51’s Oyster Santa Fe

So the next time you’re in Virginia Beach, you don’t want to miss this gem in the Hilltop West Shopping Center. Get one of their 51oz margaritas — made with fresh-squeezed lime, lemon, agave mix and orange zest, you’ll be sipping on a potent potable sure to dazzle your taste buds and slake your thirst. Thursdays are the night to visit. Buy a new Coyote Cafe 51 cup for $10 and get $5 refills of the house margarita all night (your old Coyote cup works, too).

A 51oz margarita? Don’t mind if we do!

Coyote Cafe 51, 1637 Hilltop West Shopping Center, Virginia Beach, VA. Open from 4 p.m. to 2 a.m. daily with a bar menu from 4 to 5 p.m. and 10 p.m. until 2 a.m., dinner served from 5 to 10 p.m. Don’t forget to reserve your seats on OpenTable!

Inspired by Coyote Cafe 51 and their success? Try GoDaddy GoCentral for free. Build a simple site in under an hour and add the OpenTable widget to enable instant reservations right from your site (OpenTable account required). Add additional features like email marketing when you’re ready.

Bonus: GoCentral is entirely mobile-friendly. You can build your new website anytime, anywhere on your phone or tablet and add or change photos as often as you like.

All photos courtesy of Coyote Cafe 51.


Also published on Medium.

Suzanne Richards
Karaoke extraordinaire Suzanne Richards is the Sr. Product Copywriter at GoDaddy and one quarter of the Boardman Alley Cats, a sketch comedy group founded in San Francisco, CA. When she’s not reading, this avid French Bulldog fan also makes time volunteering her copywriting for all causes animal and trying to be funny on Twitter. You can find her funny @french7.