How many emails do you send per day? 10? 50? 100? Did you know you might be missing a golden opportunity with every email you send? That’s right, your email signature is actually an underutilized little piece of real estate that you might not be maximizing to its fullest potential.
What can your email sig do for you?
Encourage contacts to connect further
Professionals spend a lot of time reading and answering email — on average, amazingly, about 28 percent of their workweek. You already have a contact’s attention if they’re reading your email. Include a few pieces of relevant information in your email signature to encourage them to visit your website or connect with you on social media to deepen the relationship.
Remind contacts who you are
Just like you get scads of emails per day, so do your contacts. The right email signature will ensure they never confuse Bob Jones the client with Bob Jones the vendor.
How does one little email signature accomplish all this? The information supplied in your signature does the work of a heading, or letterhead, found in a traditional business letter. Ideally, your signature should contain any contact information a recipient might require in order to respond to your message. But not too much information. For example:
- Your name
- E-mail address
- Company name with hyperlink to the company website
- Telephone and fax numbers (Pick one phone number to include, like your mobile if that’s the best way to reach you.)
- Hyperlinks to company social media profiles (Pick one or two of your most active professional accounts.)
How to create the ideal email signature
There are a few things you need to consider when creating your email signature:
Keep it short. Much like a business card, the contents of your signature should be brief and to-the-point. Limit your signature to your who, what, and where.
Make it look professional. Stick with easy-to-read, medium-size fonts. Arial and Verdana fonts in a 10- or 12-point size, blue or black in color, are typically considered appropriate fonts for business communications. That said, you could choose to go with your company’s signature colors — at least for the company name — provided they’re easy to read.
Make it relevant. Every message you send is a representation of your company. While adding inspirational quotes, personal commentary, and cute animations personalizes your signature, it might not reflect the professionalism you want to convey.
To learn more how to add an email signature in Microsoft® Office 365 from GoDaddy, click here.