Create a Pinterest AccountTo understand why Pinterest is important to your business, you first need to understand how it works. Pinterest is in a class all its own when it comes to social media. Essentially, Pinterest is a place where people can pin different ideas that they get from around the web onto their boards.

Say, for example, I’m in the market for a new sofa and while looking online, I find this stunning architectural piece that speaks to my heart. So, I pin it on my Dream Home board. Then, someone who’s following me, sees my amazing pin and also pins it on their board. At that same time, a random person searches for Dream Home and also comes across my pin and pins it on their board.

As you can see, Pinterest has a number of ways to get your products and services visible to the right customers.

How to create a Pinterest account

  1. Create a business account.
  2. Verify your website. Other Pinners will be more confident in your pins if you verify your website.
  3. Get a Pin It button, and put it your website.
  4. Start Pinning!

You’ll also want to make sure that you check out Pinterest’s pinning principles so that you can really take advantage of Pinterest for your business.