First things, first. If you haven’t already set up a website, what are you waiting for? With simple solutions like GoDaddy’s Website Builder, you can create a website and get your business online (and into this century) in no time.
OK. Now that we have that ultra-important step out of the way, let’s talk about how you can use Twitter for business marketing. With Website Builder version 7, we make it super easy for you. You don’t want to just have a website and have a Twitter account; you need to have an online presence. You need your branding and the look and feel of your contact points— including your website and social media profiles — to be consistent. With the Twitter synchronization feature in Website Builder 7, you can do just that.
1. Create an account
Whether you already have a Twitter account or not, you can take advantage of this feature. If you have a Twitter account, great, we can automatically sync your page theme to match your website theme. If you don’t have a Twitter account, no problem, we make it easy to create one right from the Website Builder page designer.
It’s super simple to create a Twitter account. You can go to Twitter’s website and create an account by entering a username and password. We recommend you use your business name as your Twitter name, just to keep things consistent.
2. Start following
Now that you have a Twitter account, you’ll want to “follow” others in your industry, including competitors, thought leaders, or others whom you admire or respect. When you follow other Twitter users, you see their posts, called “tweets,” whenever they send one. Following other users in your industry is a great way to do research and recon on what’s going. You’ll be in the loop and at the front of industry trends as they happen.
3. Join the conversation
Armed with a starter list of people you’re following, start to build a network by joining in the conversation. You can begin by simply “retweeting” what others are tweeting. This is when you repost something that someone else posted, giving them credit, of course. You can also reply to what other people tweet. Reply to tweets with comments about the original post. This could definitely get a conversation going.
Once you’re comfortable in the Twitterverse, you can send your own tweets. The easiest way to start doing this is by linking to articles, blog posts, or other such things you find online. Say something about an interesting article related to trends in your industry and include a link to the article. Be sure to adhere to Twitter’s 140-characters-or-less rule so your posts don’t get cut short. It’s really easy.
5. Grow your business
As you start interacting more on Twitter, you can promote your brand and build your business by establishing your online presence in the Twitter world. Use your Twitter account to promote your business by offering discounts or special deals to your Twitter followers, for example. You can also work on creating customer loyalty through Twitter.
Take that as an opportunity to engage with those customers and offer them some excellent customer service by reaching out to them to respond to issues or even to thank them for a compliment. Letting your customers know that you’re listening to them does wonders for building long-lasting customer loyalty. Read this post to learn more about providing customer service via social media.
6. Earn industry cred
Lastly, using Twitter will help you to build credibility within your industry. Remember those competitors, thought leaders, and others you started out following? Well, soon the tables will turn and you will become the competitor, thought leader, or someone who is admired and who others want to follow. Use your tweets to strut your stuff and show the Twitter world that you are an expert in your field, you are someone to rely on, you are a trendsetter, and you kick ass.